Global Market Insights Marketing Research Executive Interview Questions and Answers

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That was an online test which includes maths , logical reasoning, English & listening test .

That was not very difficult, communication skills is must .

Q1. Tell me about your past experience ( internship)
Ans. 
I have completed a research internship at XYZ Company.
• Conducted literature reviews and gathered relevant research materials.

• Assisted in designing and implementing experiments.

• Collected and analyzed data using statistical software.

• Presented findings at team meetings and conferences.

• Collaborated with team members on research projects.

• Developed research protocols and maintained accurate records.

• Contributed to writing rese
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Q2. What did you learn from that?
Ans. 
I learned the importance of attention to detail and thorough documentation.
• I learned the importance of carefully recording and documenting research findings.

• I learned how to analyze and interpret data accurately.

• I learned the significance of attention to detail in conducting experiments and observations.

• I learned how to effectively communicate research findings to colleagues and superiors.

• I learned the value of collabo...read more
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Q3. Challenges you faced in your past internship.
Ans. 
I faced challenges in my past internship related to data collection and analysis.
• Difficulty in collecting accurate and reliable data

• Dealing with large datasets and organizing them effectively

• Analyzing complex data and drawing meaningful conclusions

• Working with limited resources and time constraints

• Collaborating with team members and coordinating tasks

• Adapting to new technologies and software tools
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Q1. Fit interview with HR.
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Q2. How would you size a market?
Ans. 
Market sizing involves estimating the potential sales revenue of a product or service in a specific market.
• Identify the target market segment(s)

• Gather data on the total addressable market (TAM)

• Calculate the serviceable available market (SAM)

• Estimate the share of market potential (SOM)

• Consider factors like market trends, competition, and pricing

• Use bottom-up or top-down approach for estimation
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Q1. Interview with senior/team lead
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Q2. Different business techniques
Ans. 
Different business techniques refer to various strategies and methods used by companies to achieve their goals and objectives.
• One common business technique is SWOT analysis, which helps identify strengths, weaknesses, opportunities, and threats.

• Another technique is benchmarking, where companies compare their performance against industry leaders to improve their processes.

• Business process reengineering involves redesign...read more
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Q1. Tell about your previous work and responbilities
Ans. 
I worked as a Research Analyst at a market research firm, conducting data analysis and preparing reports.
• Conducted market research studies to analyze consumer behavior and trends

• Collected and analyzed data using statistical software such as SPSS and Excel

• Prepared reports and presentations for clients based on research findings

• Collaborated with team members to design research methodologies and strategies
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It was a basic aptitude test. Easy to solve for everyone. Basic aptitude questions can be practiced online

Q1. Questions about past experience, projects
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Q2. How are you fit for the company
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Q3. Guestimates was given on consumption in india
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Case study was given to solve and was asked to submit a ppt

Q1. Weakness and strengths
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Q1. Basic introduction, previous experience, reason for leaving, why you need a change, why market research, what is market research, diff between market research and marketing research! Sometimes a case study...read more
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Q1. Location, Previous Experience
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Q1. Market Research Methodologies
Ans. 
Market research methodologies are techniques used to gather information about a target market or audience.
• Qualitative research methods involve open-ended questions, focus groups, and interviews to gather in-depth insights.

• Quantitative research methods involve surveys, questionnaires, and data analysis to gather statistical data.

• Secondary research involves analyzing existing data and reports to gather information about ...read more
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