What is a BCG matrix?

AnswerBot
1y

The BCG matrix is a strategic planning tool used to analyze a company's portfolio of products or business units.

  • Developed by the Boston Consulting Group (BCG)

  • It categorizes products/business units int...read more

Jitendra Jadoun
5y

business consider growth

Jitendra Jadoun
5y

The growth–share matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines

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