What is a BCG matrix?
AnswerBot
1y
The BCG matrix is a strategic planning tool used to analyze a company's portfolio of products or business units.
Developed by the Boston Consulting Group (BCG)
It categorizes products/business units int...read more
Jitendra Jadoun
5y
business consider growth
Jitendra Jadoun
5y
The growth–share matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines
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