Genius Teacher Marketing Associate Interview Questions and Answers

Q1. If you had to write the positioning statement for Swiggy, what would it be?
Ans. 
Swiggy - Your go-to food delivery service for quick and convenient meals
• Positioned as a reliable and efficient food delivery service

• Emphasize on quick delivery times and wide variety of restaurant options

• Highlight convenience and ease of ordering through the app
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Q2. Why do you want to work at Swiggy?
Ans. 
I want to work at Swiggy because of its innovative approach to food delivery and its strong presence in the market.
• Swiggy's innovative technology and data-driven approach to food delivery excites me

• I admire Swiggy's strong brand presence and market leadership in the food delivery industry

• I am impressed by Swiggy's commitment to customer satisfaction and continuous improvement
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Primary and Secondary B2C and B2B Marketing

Q1. Abut previous experinces
Ans. 
I have over 5 years of experience in marketing, including developing and implementing successful campaigns for various products and services.
• Managed social media accounts and increased engagement by 30%

• Created email marketing campaigns that resulted in a 20% increase in sales

• Collaborated with sales team to develop targeted marketing strategies
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Q1. Fundamentals Questions Around the Roles the org is looking for
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Q2. What are the business metrics that your skills can impact
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Q3. Technical Questions Around Skill Sets
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Q4. Business Growth Strategies
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Q5. Research About the business & its categories
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Introduction on and are compny

Name, age, education, working experience

Q1. Current org role about and view point on ninjacart
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Q2. Why i want to switch
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Q1. Roles and responsibity Discussion
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Q2. Evaluation on the past work done (Digital, SEM and SEO)
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Q3. Social Media GTM approach
Ans. 
Social media GTM approach involves defining goals, target audience, and metrics to measure success.
• Define clear goals and objectives for social media campaigns

• Identify target audience and tailor content to their interests

• Choose appropriate social media platforms based on audience demographics

• Create a content calendar and schedule posts in advance

• Measure success using metrics such as engagement, reach, and conversions

• Co...read more
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Q1. Questions on the Email, SMS and Whatsapp tools for marketing
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Q2. Marketing Automation and Journeys - approach evaluation
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GTM on Ninjacart Digital Channels

Q1. Assigment Presentation and plan of action for next 9 months
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Q2. Agency and Network understanding
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Q1. Campaign management Exercise
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Q2. Personality Assessment in person
Ans. 
Personality assessment in person
• Personality assessments can be conducted in person through interviews, questionnaires, and observation

• Interviews can provide insight into communication skills, problem-solving abilities, and work ethic

• Questionnaires can measure traits such as extroversion, agreeableness, and conscientiousness

• Observation can reveal nonverbal cues and behavior patterns

• It is important to use multiple method
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Good but need to improve culture

3 rounds of interview with technical one

Assignment was strategy to grow digital presence

Marketing in international business

Market entry case studies

Just a normal assignment and time waste.

Q1. Tell me something about yourself.
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Q2. Why do you think that you would be perfect for this role?
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