Garment Export Houses Buying and Merchandising Executive Interview Questions and Answers

I want to be a part of Myntra because of its innovative approach to fashion and e-commerce.

• I admire Myntra's focus on technology and data-driven decision making.

• I am excited about the opportunity to work with a leading fashion e-commerce platform.

• I believe Myntra's fast-paced and dynamic work environment will help me grow professionally.

• I am impressed by Myntra's strong brand presence and customer base.

Fashion e-commerce market analysis involves studying trends, competitors, consumer behavior, and online platforms.

• Analyze current trends in fashion e-commerce such as sustainable fashion, influencer collaborations, and personalized shopping experiences.

• Research competitors in the market to understand their strategies, pricing, and target audience.

• Study consumer behavior in online shopping, including preferences for mob...read more

To create an assortment mix for a new category launch, I would analyze market trends, customer preferences, competitor offerings, and budget constraints.

• Conduct market research to understand customer needs and preferences

• Analyze competitor assortments to identify gaps and opportunities

• Consider budget constraints and pricing strategies

• Collaborate with suppliers to source a variety of products that meet customer demands

• C...read more

The optimal balance between repeat and new styles depends on customer preferences, market trends, and brand strategy.

• Consider customer feedback and sales data to determine which styles are popular and should be repeated.

• Monitor market trends and competitor offerings to identify opportunities for new styles that will appeal to customers.

• Maintain a balance between repeat styles to ensure consistency and brand recognition...read more