What is the role of M.R & Responsibility

Question

Accepted Answer

The role of M.R (Market Research) is to gather and analyze data to provide insights and recommendations for business decision-making.

M.R involves conducting research to understand market trends, customer preferences, and competitor activities.
It helps in identifying new market opportunities and potential target segments.
M.R provides valuable insights for product development, pricing strategies, and marketing campaigns.
Responsibilities include designing research methodologies, collecting data through surveys or interviews, and analyzing data using statistical techniques.
Examples of M.R activities include conducting customer satisfaction surveys, analyzing sales data, and monitoring industry trends.

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