How to deal with inactive clients and when you need to make a call to drop or continue.

Question

Accepted Answer

Inactive clients should be assessed based on their value to the business and efforts should be made to re-engage them before considering dropping them.

Evaluate the value of the client to the business in terms of revenue, potential for future business, and overall impact.
Attempt to re-engage the client through personalized communication, offers, or incentives.
Set clear expectations and deadlines for the client to become active again.
Consider dropping the client only as a last resort if efforts to re-engage them have been unsuccessful and they no longer align with the business goals.
Document all interactions and decisions regarding inactive clients for future reference.

How to deal with inactive clients and when you need to make a call to drop or continue.

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