ET Medialabs Digital Marketing Executive Interview Questions and Answers

Q1. I would like to know more details from you, So can you just help me with a current work experience.
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90 Question with 60 minutes

Speak about given topic

Q1. How can AI and machine learning be leveraged in digital marketing strategies?
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Q2. What are the most effective ways to measure the ROI of social media marketing campaigns?
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Q1. Can you provide a self-introduction?
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45-60 mins aptitude test

GD with like 10 ppl. topic given on spot

Q1. Questions about marketing
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It has simple questions but you have to take care of time limit.

Q1. In second round , questions were like how many vowels or consonants are their in a sentence?
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Q2. How many characters are different in two sentences?
Ans. 
The number of different characters in two sentences can be determined by comparing each character in both sentences.
• Compare each character in the two sentences

• Count the number of characters that are different

• Spaces and punctuation should also be considered as characters
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Basic Math and Reasoning

Q1. Difference between marketing and advertising
Ans. 
Marketing is a broader concept that encompasses advertising as one of its components.
• Marketing involves identifying customer needs, creating products or services to meet those needs, and promoting them to the target audience.

• Advertising is a specific promotional activity within marketing that focuses on creating and delivering persuasive messages through various channels.

• Marketing includes market research, product deve...read more
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Some marketing related cases were presented

Q1. What do u know about Google ads
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Q2. How do you feel you fit in a high sales environment
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