eSytes Innovations and Advertising Private Limited Associate Product Manager Interview Questions and Answers

Q1. Talk about your work experience. Detailed questions about projects that I worked on.
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Q2. Why are you interested in switching.
Ans. 
Seeking new challenges and growth opportunities in a dynamic field.
• Interested in leveraging my skills and experience in a new environment

• Excited about the potential to work on innovative products

• Looking for opportunities to expand my knowledge and expertise
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Q3. Do you use any food delivery apps frequently? What would you improve in Swiggy?
Ans. 
Yes, I frequently use food delivery apps like Swiggy.
• I use Swiggy at least a few times a week for ordering food.

• I appreciate the wide variety of restaurants and cuisines available on Swiggy.

• Improvement suggestion: Enhance the user interface for a smoother ordering experience.

• Improvement suggestion: Implement a more accurate delivery time estimation system.

• Improvement suggestion: Offer more personalized recommendations
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Q4. What is northstar metric, what would be northstar metric for Swiggy
Ans. 
Northstar metric is the key metric that drives the core value of a product. For Swiggy, the northstar metric could be Daily Active Users (DAU) or Orders per User.
• Northstar metric is the single metric that best captures the core value that your product delivers to customers.

• For Swiggy, the northstar metric could be Daily Active Users (DAU) as it represents the number of unique users who engage with the platform on a dai...read more
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Q1. Explain what you worked on, how did you grow the adoption of the feature.
Ans. 
I worked on improving the adoption of a new feature by conducting user research, implementing user feedback, and creating targeted marketing campaigns.
• Conducted user research to understand user needs and preferences

• Implemented user feedback to make necessary improvements to the feature

• Created targeted marketing campaigns to promote the feature to the right audience
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Q2. Design product to manage risks during an event. Sub-question- How would this change if the target market is tier 3 cities in India
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Q1. How will you deal with a developer who is not prioritizing the required feature ?
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Q2. Ubers user base has decreased. What is the issue?
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Q1. About your Resume
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Q1. Introduction along with experience
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Q2. PM related questions and design questions like how would you improve google map
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Asked me created 3 PRDs along with wireframes throughw which they were trying to get solutions to own problems

Q1. Assignment discussion on the onboarding and referrals?
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Q2. How do I think on A/B testing?
Ans. 
A/B testing involves comparing two versions of a webpage or app to see which one performs better.
• Identify the goal of the test (e.g. increasing conversions, improving user engagement)

• Create two versions (A and B) with one key difference between them

• Randomly assign users to either version and track key metrics

• Analyse the results to determine which version performed better

• Use statistical significance to ensure the result
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Given a topic and asked to prepare slide deck on product analysis

Q1. Discussion on the slide deck prepared
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Q1. Product management related question and profile
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