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Dunnhumby Analyst Interview Questions and Answers for Freshers

Updated 28 Dec 2015

Dunnhumby Analyst Interview Experiences for Freshers

2 interviews found

Interview Questionnaire 

5 Questions

  • Q1. A Big Bazaar store had low profits for the last two months. Whats going on?
  • Ans. 

    Low profits in Big Bazaar store for last two months.

    • Check if there is a decrease in footfall or sales.

    • Analyze the competition in the area.

    • Check if there are any supply chain issues.

    • Evaluate the marketing strategies and promotions.

    • Assess the economic conditions of the area.

    • Consider the impact of COVID-19 on consumer behavior.

    • Review the store's inventory management and pricing strategies.

  • Answered by AI
  • Q2. Heres some data about the quantity of a particular item sold in a store for the last few weeks. Any thoughts?
  • Q3. You have two brands of milk that you can sell in your store,. Which one would you pick?
  • Ans. 

    I would pick the brand that has a higher quality and better taste.

    • Check the quality and taste of both brands

    • Consider the price of each brand

    • Look at the expiration date of both brands

    • Consider the popularity of each brand among customers

  • Answered by AI
  • Q4. Why do you want to work at Dunnhumby?
  • Ans. 

    I am passionate about data-driven insights and Dunnhumby's reputation as a leader in customer data science.

    • I am impressed by Dunnhumby's innovative approach to customer data science

    • I am excited about the opportunity to work with a talented team of data analysts

    • I am drawn to Dunnhumby's reputation for delivering actionable insights to clients

    • I believe that Dunnhumby's focus on customer-centricity aligns with my own valu...

  • Answered by AI
  • Q5. Tell me about this particular internship that you did
  • Ans. 

    I interned at a marketing firm where I worked on social media campaigns and market research.

    • Assisted in creating social media content for clients

    • Conducted market research on target demographics

    • Analyzed data to improve campaign performance

    • Attended client meetings and presented findings

    • Learned about marketing strategies and industry trends

  • Answered by AI

Interview Preparation Tips

Round: Resume Shortlist
Experience: 70 people shortlisted probably by cv and pre-assessment test results.

Round: Group Discussion
Experience: 70 shortlisted candidates were divided into 10 groups of 10. GD started, we sat in a circle around a table. All of us were handed a booklet and rough sheets. The interviewers told us that the booklet had three sections. Each section contained some data about a company followed by a question. We, as a group had to answer the three questions within one hour. He, himself suggested that we take twenty minutes per section - 5 mins to go through the data, fifteen to discuss and come to a conclusion. The first section gave us an idea about the company and asked some general questions about decreasing costs. Generic case study stuff. The next two sections were quant heavy. Required us to do a lot of calculations albeit simple. We divided the task among the group members. Ran out of time before solving the third question. Interviewer stepped in and helped us reach a conclusion. We were asked to leave the rough sheet behind. One of the longest and most civil Gds that I have attended. A wonderful experience.
Tips: Try to help move the discussion forward. Draw out your calculations and tables in the rough sheet. Let others speak, one hour is enough time for everyone to shine :).

Round: Case Study Interview
Experience: One interviewer. Small talks about the GD. A moderately long case followed by two short cases. The cases involved some quants. Nothing fancy. I did not follow any framework but he did not seem to mind. He helped me out any place that i got stuck. Asked me about why Dunnhumby. Nailed this answer. Did not ask a lot a questions from my cv, just about an internship i had done at a startup. Asked me whether i was comfortable with coding, told him i had not coded since my first year at college. That was it. Shaked hands and asked me to wait outside. HR came and told me i got the job.
Tips: Think out loud. Whatever you are thinking when looking at the tables or numbers, just speak them out loud for the interviewer so that he knows your thought process. Learn about the company a little bit before showing up for the interview. I was asked only cases, I heard others were asked guesstimates as well.

General Tips: Case in Point is more than enough as far as preparation is concerned. A good CV and CGPA helps. Don't worry, I myself lacked both :P
Skills: Ability To Work In A Team, Case Solving Ability, Quant+Math
College Name: IIT Kharagpur
Motivation: Wanted a job as an analyst with a good work-life balance and a moderately good pay.

Interview Preparation Tips

Round: Test
Experience: Pre-Assesment Test conducted in my college.
Consists of Quant, Verbal and logical reasoning.
Students who scored good in this test and had CG above 7 are shortlisted

Tips: Cat preparation would help
Practice aptitude for two months prior to placement season


Round: Group Discussion
Experience: A case was given and should be solved by the group of 8 people in an hour.
They will closely monitor the group and select the students who provide right insights, direct the group in right direction.
Tips: Avoid talking just for sake of talking.
Understand the case and then summarize what you understood.
Speak you idea and also discuss other ideas.
Make sure that the invigilator understands that you are good with cases.
Read Case in point or other case books to get in touch with different cases.
Duration: 60 minutes

Round: Case Study Interview
Experience: Asked few questions like Why Dunnhumy? Type of profiles you applied for? Tell me about your childhood? and few basic HR questions.
Asked a profitability case problem.Even though I did not solve the entire problem, my approach was right.
Gave some data and asked my inference.
Asked to calculate a problem without using pen and paper.
Tips: You need to be good with numbers.
You need to show them that you have the enthusiasm to learn things.



Skill Tips: Go through any good case book.
Show them you enjoy numbers.
Show them you like this work.
Skills: Case Solving Ability, Number Crunching, Ability To Make Quick Calculations
College Name: IIT Kharagpur

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Interview questions from similar companies

I applied via Referral and was interviewed before Feb 2021. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. What is EV and its formulae
  • Ans. 

    EV stands for Enterprise Value, which is the total value of a company's equity and debt.

    • EV = Market Capitalization + Total Debt - Cash and Cash Equivalents

    • It is used to determine the total value of a company, including its debt

    • EV/EBITDA is a common valuation metric that compares a company's EV to its EBITDA

    • EV/Sales is another common valuation metric that compares a company's EV to its annual sales

    • EV can be used to comp...

  • Answered by AI
  • Q2. Format of income statement
  • Ans. 

    The income statement shows a company's revenues and expenses over a specific period of time.

    • The income statement is also known as the profit and loss statement.

    • It includes revenues, cost of goods sold, gross profit, operating expenses, and net income.

    • Revenues are the money a company earns from selling its products or services.

    • Cost of goods sold is the cost of producing or purchasing the products or services sold.

    • Gross ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - general finance related questions

I appeared for an interview before May 2016.

Interview Questionnaire 

4 Questions

  • Q1. Tell us about yourself
  • Ans. 

    I am a dedicated and detail-oriented analyst with a strong background in data analysis and problem-solving.

    • I have a Bachelor's degree in Statistics and experience working with large datasets

    • Proficient in statistical software such as R and Python

    • Skilled in identifying trends and patterns to provide actionable insights

    • Strong communication skills to present findings to stakeholders

  • Answered by AI
  • Q2. Why did your CGPA decrease consistently after you 1st year?
  • Ans. 

    My CGPA decreased consistently after my 1st year due to various factors.

    • I faced challenges in adjusting to the new academic environment in my first year.

    • I had to balance my studies with extracurricular activities and part-time jobs.

    • I struggled with certain subjects or courses that were more challenging for me.

    • I may have experienced personal or health issues that affected my academic performance.

    • I learned from my mistak...

  • Answered by AI
  • Q3. What do you know about us?
  • Ans. 

    The company is a leading financial services firm specializing in investment analysis and research.

    • Specializes in investment analysis and research

    • Considered a leader in the financial services industry

    • Known for providing high-quality financial advice and recommendations

  • Answered by AI
  • Q4. You mentioned that you have interest in cricket. Can you name at least 3 cricketers from the 70s?
  • Ans. 

    Some cricketers from the 70s include Sunil Gavaskar, Dennis Lillee, and Clive Lloyd.

    • Sunil Gavaskar was a legendary Indian batsman known for his technique and consistency.

    • Dennis Lillee was a fearsome Australian fast bowler who dominated the cricketing world in the 70s.

    • Clive Lloyd was a West Indian cricketer who captained the team to two consecutive World Cup victories in 1975 and 1979.

  • Answered by AI

Interview Preparation Tips

Round: Test
Duration: 1 hour 30 minutes

Round: Group Discussion
Experience: Fortunately I had a general idea about this topic and had some ideas and examples in mind to support my case. Though, that wasn't the case with everyone else.
Tips: Read Quora answers and be aware of current affairs
Duration: 15 minutes

College Name: Manipal Institute Of Technology, Manipal

Analyst Interview Questions & Answers

Mu Sigma user image Nimish Bajaj

posted on 7 May 2017

I appeared for an interview in Sep 2016.

Interview Questionnaire 

1 Question

  • Q1. About internships About projects Use cases Puzzels About your personality

Interview Preparation Tips

Round: Test
Experience: Only 70 filtered through this round out of 500
Tips: Prepare using any CAT book
Duration: 1 hour
Total Questions: 60

Round: Group Activity
Experience: 10 people were called together for this round, 2 or 3 people were selected
Tips: It is a GA
Don't keep a firm stand
Agree with others, have respect
Try to conclude well
Show team work skills

Round: Technical + HR Interview
Experience: Very long and detailed Interview
Tips: Just be honest, the guy taking your interview is leaps and bounds smarter than you

Skills: Analytical, Communication, Team Player
College Name: MSIT GGSIPU

Interview Questionnaire 

8 Questions

  • Q1. Questions on Summer Internship
  • Q2. What are your 2 Weaknesses ? Explain them to me ?
  • Ans. 

    I tend to overthink and can be too self-critical at times.

    • I often spend too much time analyzing details and can lose sight of the bigger picture.

    • I sometimes struggle with making decisions quickly due to overthinking.

    • I can be too hard on myself and take criticism too personally.

    • For example, in my previous job, I spent too much time perfecting a project and missed the deadline.

    • Another example is when I received construct...

  • Answered by AI
  • Q3. What is the process of launching a new product to market ? Explain each step ?
  • Ans. 

    Launching a new product involves several steps, from ideation to market launch.

    • Conduct market research to identify customer needs and preferences

    • Develop a product concept and create a prototype

    • Test the product with focus groups and make necessary adjustments

    • Create a marketing plan and determine pricing strategy

    • Launch the product and monitor sales and customer feedback

    • Make any necessary improvements or adjustments based...

  • Answered by AI
  • Q4. Difference between Primary and Secondary Research ?
  • Ans. 

    Primary research is original research conducted by the researcher, while secondary research is based on existing research.

    • Primary research involves collecting new data through surveys, interviews, experiments, etc.

    • Secondary research involves analyzing existing data from sources like books, journals, websites, etc.

    • Primary research is more time-consuming and expensive than secondary research.

    • Secondary research is useful ...

  • Answered by AI
  • Q5. Guesstimate : No of traffic signals between Aurangabad and Pune.
  • Ans. 

    There are approximately 50-60 traffic signals between Aurangabad and Pune.

    • Consider the distance between Aurangabad and Pune is around 235 km.

    • Assuming an average distance of 4 km between two signals, there would be around 58-59 signals.

    • However, the number may vary based on the route taken and the traffic density.

    • Also, the number of signals may have increased or decreased over time due to road development projects.

    • Hence,...

  • Answered by AI
  • Q6. Tell me something about yourself ?
  • Ans. 

    I am a highly motivated individual with a passion for problem-solving and continuous learning.

    • I have a degree in computer science and have worked as a software engineer for 3 years.

    • I enjoy taking on new challenges and have experience working in both team and individual settings.

    • In my free time, I enjoy reading books on technology and attending tech conferences to stay up-to-date with the latest trends.

    • I am also an avid...

  • Answered by AI
  • Q7. What is the process of Market Research ?
  • Ans. 

    Market research involves gathering and analyzing information about a target market to make informed business decisions.

    • Identify research objectives and target audience

    • Choose research methods (surveys, focus groups, etc.)

    • Collect and analyze data

    • Draw conclusions and make recommendations

    • Continuously monitor and update research

    • Example: Conducting a survey to determine customer satisfaction with a product

    • Example: Analyzing ...

  • Answered by AI
  • Q8. How did you know about Consumer Neuroscience ? ( I had spoken about it during induction )

Interview Preparation Tips

Round: Test
Experience: Quantitative Aptitude -10 Q ....Questions on P&L AND Percentage ....Cutoff 7
Verbal Ability - 18 Q .....Sentence Correction Cutoff -12 Q
Case Studies - 2

Time - 1.5 Hrs
Tips: Questions were quite easy ....Time Management Is Important
Duration: 90 minutes

Round: Behavioural Interview
Experience: Checking the confidence of the candidate. I think the fact that I had carried out a Social Research (Ganpati Procession Analysis in Pune ) helped. I could share that experience.
Tips: During your course try and associate yourself with some kind of research work ( whether it is complete or incomplete does not matter ).
Study the company ( website) as much as you can before the interview.


Round: Technical Interview
Tips: Questions on Summer Internship - Prepare well and do speak about

Skills: Ability To Analyse, Communication, Basics of Market Research
College Name: Department of Management Sciences (PUMBA)

I applied via Campus Placement

Interview Preparation Tips

Round: Resume Shortlist
Experience: Based on whether you have experience in analytics, maths or programming.
Tips: If you're serious about EXL, work on a data science project, intern or take up a few courses in data science. Probability and Statistics is a 'must do course'.

Round: Test
Experience: Had 4 questions. One was based on probabilty, another was a puzzle, a data interpretation question and finally a case study question, involving a bit of guesstimate analysis.
Tips: Be strong in probability and puzzles. Do one or two cases with a friend while preparing for any kind of internship.

Round: Group Discussion
Experience: No group discussion

Round: HR Interview
Experience: I was asked about myself, my interest areas, the reason for applying for EXL. That was pretty much it
Tips: Be thorough and genuine with all kinds of HR questions

Duration: 2
College Name: IIT Madras

I applied via Campus Placement

Interview Preparation Tips

Round: Resume Shortlist
Experience: 15 people were short listed from the entire lot.
Tips: High CGPA or course in R programming will be helpful in getting shortlisted.

Round: Telephonic interview
Experience: general HR questions like describe yourself was asked. I was questioned on my tennis knowledge (extra curricular) and detailed description of intern too.
Tips: Be thorough with your resume from start to end and you should be able to explain what you did in interview.

Round: Test
Experience: Difficult questions related to data interpretation mixed with probability were asked to solve within 7 minutes. One guess-estimate question and one case study type problem were asked to be solved within 23 minutes.
Tips: calculations should be done fast and assumptions properly written.
Duration: 30 minutes
Total Questions: 6

General Tips: Be very thorough with your resume and some general HR questions.
Skill Tips: Be calm and not get tensed is a must,
Skills: Analyzing And Problem Solving Skills
Duration: 2
College Name: IIT Madras
Motivation: This is a very diverse company and major attraction is that it applies decision analytics to solve business problems. Being interested in a finance and coding a bit, this profile seemed the right fit.
Funny Moments: I was quizzed on my knowledge of tennis like how many Grand slam has Leander paes won and what was the semi final score of US open.

Interview Preparation Tips

Round: Resume Shortlist
Experience: Didn't read any material saw resumes of my friends who pass out last year to see how to organize my points. Prepare my resume and refine it with the help of my friends several times

Round: HR Interview
Experience: Saw common HR questions from the websites and prepare answers for that .worked in groups in which one person acted as an interviewer.

Round: Case Study Interview
Experience: For the case studies, I referred many e-books available to learn the basic procedure to solve case studies. Sample case studies are also available on sites of these companies (Mckinsey.com, BCG.com or Bain.com)

Round: Puzzle Interview
Experience: Some companies asked puzzles. Common puzzles can be found on internet (pagalguy.com, brainvista.com , or orkut)

College Name: IIT BOMBAY

Interview Questionnaire 

2 Questions

  • Q1. Basic HR based questions
  • Q2. Basic guesstimate questions were asked

Interview Preparation Tips

Round: HR Interview
Experience: This round went pretty well in my opinion.

Round: Guesstimate Interview
Experience: I had prepared for guesstimates. So, this round went rather well.

General Tips: 1. I had a CPI of 8.6 and my resume didn't have any co-curricular activities as such. I had an intern in Pidilite Industry and i had given my CAT exam.
2. I had joined CL for CAT which helped me for aptitude tests .
3. Also, I prepared for puzzles and guesstimates, took part in the diamond case study competition though I didn't win it. 
4. I had also prepared for core companies as well.
College Name: IIT KANPUR

Dunnhumby Interview FAQs

How to prepare for Dunnhumby Analyst interview for freshers?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Dunnhumby. The most common topics and skills that interviewers at Dunnhumby expect are Data Loss Prevention, Adobe Analytics, Advertising, CCTV Monitoring and Consulting.
What are the top questions asked in Dunnhumby Analyst interview for freshers?

Some of the top questions asked at the Dunnhumby Analyst interview for freshers -

  1. A Big Bazaar store had low profits for the last two months. Whats going ...read more
  2. You have two brands of milk that you can sell in your store,. Which one would y...read more
  3. Heres some data about the quantity of a particular item sold in a store for the...read more

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Dunnhumby Analyst Salary
based on 4 salaries
₹8 L/yr - ₹22 L/yr
152% more than the average Analyst Salary in India
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Dunnhumby Analyst Reviews and Ratings

based on 4 reviews

4.5/5

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4.8

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4.5

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4.7

Salary

4.6

Job security

4.5

Company culture

3.9

Promotions

4.4

Work satisfaction

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