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I applied via IIM Jobs and was interviewed in Aug 2022. There were 3 interview rounds.
My current CTC is $60,000 and I am located in New York City.
Current CTC: $60,000
Location: New York City
Creating a brand involves identifying the target audience, developing a unique brand identity, and consistently delivering on brand promises.
Conduct market research to understand the target audience and their needs
Develop a unique brand identity that reflects the company's values and resonates with the target audience
Create a brand message that communicates the brand's unique value proposition
Consistently deliver on br...
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I applied via Campus Placement and was interviewed before Feb 2023. There was 1 interview round.
The go to market strategy should focus on identifying target markets, positioning the product effectively, and creating a strong distribution network.
Identify target markets based on demographics, psychographics, and behavior
Position the product effectively by highlighting unique selling points and benefits
Create a strong distribution network to ensure the product reaches the target market efficiently
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