Interview Questions and Answers

There are 5 types of keywords in Google AdWords.

• Broad match

• Phrase match

• Exact match

• Negative match

• Broad match modifier

Google's recent algorithm updates include the June 2021 Core Update and the Page Experience Update.

• The June 2021 Core Update focused on improving search results relevance and quality.

• The Page Experience Update introduced new ranking factors such as Core Web Vitals and mobile-friendliness.

• Both updates emphasize the importance of user experience and quality content.

• Other recent updates include the passage indexing update and the spam update.

• These updates aim to improve search r...read more

Exit rate is the percentage of visitors who leave a website after viewing a specific page.

• Exit rate is different from bounce rate, as it only takes into account visitors who viewed more than one page.

• It can help identify pages that may have issues or are not meeting user expectations.

• For example, a high exit rate on a checkout page may indicate a problem with the checkout process.

• Exit rate can be found in the Behavior section of Google Analytics.

• It is important to analyze exi...read more

There are two types of backlinking: dofollow and nofollow.

• Dofollow backlinks pass link juice and improve search engine rankings.

• Nofollow backlinks do not pass link juice but can still drive traffic to a website.

• It is important to have a mix of both types of backlinks for a natural link profile.

• Examples of dofollow backlinks include editorial links and guest post links.

• Examples of nofollow backlinks include social media links and forum links.

Robots.txt is a file that tells search engine crawlers which pages or files to crawl or not to crawl on a website.

• It is a text file placed in the root directory of a website.

• It uses a specific syntax to specify which pages or directories should be excluded from crawling.

• It can also specify the location of the sitemap file.

• Example: User-agent: * Disallow: /admin Allow: /blog Sitemap: https://example.com/sitemap.xml

htaccess file is a configuration file used by web servers to control website access and functionality.

• htaccess stands for Hypertext Access

• It is a hidden file that resides in the root directory of a website

• It can be used to set up redirects, password protection, and rewrite rules

• It is written in Apache server's configuration language