CNN-News18 Analyst Interview Questions and Answers

Life style questions and skill experience questions

Q1. How would you analyse user consumption data and make predictions about future patterns
Ans. 
I would analyze user consumption data by identifying trends, patterns, and correlations to make predictions about future behavior.
• Collect and organize user consumption data from various sources

• Use statistical analysis and data visualization techniques to identify trends and patterns

• Apply predictive modeling and machine learning algorithms to make future predictions

• Regularly update and refine the predictive models based...read more
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Q1. SQL Business Case Study
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Q1. Google ad & Facebook Ad knowledge related
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Q2. Campaign structure for a brand with X objective on Y ad platform
Ans. 
For a brand with X objective on Y ad platform, the campaign structure should be tailored to meet specific goals and target audience.
• Identify the specific objective of the brand (e.g. increase brand awareness, drive website traffic, generate leads)

• Define the target audience and segment them based on demographics, interests, behavior, etc.

• Create ad groups based on different targeting criteria to reach the right audience ...read more
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Q1. Regarding the job skills
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Q1. Speaking, listening and writing questions with American and British accent.
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Q1. What is google ads auction
Ans. 
Google Ads auction is a process where advertisers bid on keywords to have their ads displayed on Google search results.
• Advertisers bid on keywords relevant to their target audience

• The ads that appear on Google search results are determined by a combination of bid amount and ad quality score

• The winner of the auction gets their ad displayed in the ad space on Google search results
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Q2. What are different types of match types?
Ans. 
Different types of match types include exact match, phrase match, broad match, broad match modifier, and negative match.
• Exact match: Ads are shown only when the search term matches exactly.

• Phrase match: Ads are shown when the search term includes the exact phrase.

• Broad match: Ads are shown for variations of the keyword, including synonyms and related searches.

• Broad match modifier: Ads are shown for searches that includ...read more
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Q3. What are bid strategies?
Ans. 
Bid strategies are the approach or method used to determine how much to bid on advertising placements in order to achieve specific goals.
• Bid strategies help advertisers optimize their ad spend and maximize their return on investment.

• Common bid strategies include manual bidding, automated bidding, target cost-per-acquisition (CPA), target return on ad spend (ROAS), and maximize clicks.

• Advertisers can choose bid strategi...read more
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Q4. What are types of targeting options?
Ans. 
Types of targeting options include demographic, geographic, behavioral, and psychographic.
• Demographic targeting focuses on factors such as age, gender, income, education, etc.

• Geographic targeting targets specific locations or regions.

• Behavioral targeting is based on user behavior such as browsing history, purchase history, etc.

• Psychographic targeting focuses on personality traits, values, interests, etc.
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Q5. How to do a keyword research?
Ans. 
Keyword research involves identifying popular search terms relevant to your content or business.
• Start by brainstorming relevant topics and terms related to your content or business.

• Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify popular search terms and their search volume.

• Analyze competitor keywords to see what terms they are ranking for and consider incorporating those into your...read more
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Q1. Tell me about yourself.
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Q2. Why do you want to join this company and how do you think you are a good candidate?
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Q3. What are your strengths and weaknesses?
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Q4. What projects have you worked on in past? Please explain them.
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Q1. Tell me about yourself
Ans. 
I am a dedicated and detail-oriented analyst with a strong background in data analysis and problem-solving.
• I have a Bachelor's degree in Statistics and experience working with large datasets

• I am proficient in statistical software such as R and Python

• I have a proven track record of delivering actionable insights to drive business decisions
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Q2. Why Ad Operations
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Q3. What do you know about display ads
Ans. 
Display ads are online advertisements that appear on websites, apps, or social media platforms in various formats.
• Display ads can include text, images, videos, or interactive elements

• They are typically targeted based on user demographics, interests, or browsing behavior

• Common types of display ads include banner ads, pop-up ads, and native ads

• Display ads can be purchased on a cost-per-click (CPC) or cost-per-impression ...read more
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Q4. How much you rate yourself in excel
Ans. 
I rate myself 8 out of 10 in Excel proficiency.
• Proficient in creating complex formulas and functions

• Skilled in data analysis and visualization using pivot tables and charts

• Experienced in VLOOKUP, INDEX-MATCH, and conditional formatting

• Familiar with macros and automation tasks
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Q1. General question about educational background
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General aptitude test

Q1. Details about professional & educational backgound
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