Brandscapes Worldwide Research Manager Interview Questions and Answers

Q1. Its regarding real time experience and concepts related to power BI, Sql.
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Q2. Some questions related to perceptions on company and growth expected in future.
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Q1. Its all about different scenarios on which i worked on, team sizes, roles and responsibilities and questions on chosing this company and path.
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Can you derive a mathematical equation to estimate the demand for glass bottles in a region?

Q1. Can you determine the number of street hawkers in Delhi?
Ans. 
It is difficult to determine the exact number of street hawkers in Delhi due to their informal nature.
• Street hawkers in Delhi operate informally and are not registered with any authority.

• Their numbers fluctuate depending on various factors such as time of day, location, and season.

• Estimates suggest that there are anywhere between 200,000 to 500,000 street hawkers in Delhi.

• Counting them accurately is a challenging task ...read more
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Can you estimate the number of e-rickshaws on the streets of Lucknow, how would a new company penetrate the Lucknow market?

Q1. Tell me about yourself
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Q2. The interviewer asked about my exposure to the retail industry based on my workex.
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Q3. What motivates you to work?
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Q4. Why do you want to join A&M?
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Suppose you are a consultant at A&M and your client is the Mumbai International Airport Authority. The CEO has approached you to suggest ways to increase earnings per passenger.
[Please note that I stands for Interviewer and C stands for Candidate]

C: I would like to start by splitting the revenue into aero and non-aero revenue. Would you like me to focus on any particular revenue stream first?

I: Yes, let us focus on non-aero revenue sources only.

C: I would like to map the customer journey here and identify key factors impacting the non-aero revenue. Passenger Mix, Placement of Retail outlets and Retail Mix are the three critical parameters.

At this point, data for Retail spend per passenger, Retail Area and Passenger Mix (International: Domestic) was provided.

C: Calculated the current numbers and what incremental revenue would the airport be able to generate through changes at various steps.

I: Could you please go ahead and compare these parameters with four major airports - Delhi, Hyderabad, Chennai, and Bangalore?

C: Differentiated the airports based on available data. Provided final recommendations for increasing the revenue.

I: Assume that there is an option to place a Subway or an Apparel shop near the boarding gates. What would you recommend?

C: Calculated the monthly revenue for both options using footfalls and average bill value, splitting into the peak, non-peak, non-operational hours and came up with a final recommendation.

Our client is a PE firm, looking to invest in a mid-market player in the Cement industry. How would you form a view on its pricing growth?
[Please note that I stands for Interviewer and C stands for Candidate]

C: Before I move on to pricing, I would like to understand a bit more about the cement company, its customers and current competition in the market.

I: Interviewer provides details of the company.

C: I now have a fair understanding of the company and would now like to move on to the macroeconomic factors impacting the industry and then would like to understand the cement industry scenario in terms of buyer, suppliers, and competition.

I: Interviewer provides details on the questions asked. How do you now approach the pricing growth?

C: Discussed the three main ways of pricing - Cost, Competition and Value based.

I: Talked about relevant concepts including asset turnover and RoI.

Q1. Estimate the number of pressure cookers sold in a year in India.
Ans. 
Estimating the number of pressure cookers sold in a year in India.
• Research the population of India and estimate the average household size.

• Determine the percentage of households that own a pressure cooker.

• Find the average lifespan of a pressure cooker and estimate the replacement rate.

• Consider factors like urbanization, income levels, and cultural preferences.

• Consult industry reports and market research data for more a
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Q2. List down the factors to be considered while setting up a hospital on a highway.
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Q3. How many cricket balls are used in an IPL series?
Ans. 
The number of cricket balls used in an IPL series varies depending on factors such as match duration, weather conditions, and ball condition.
• The number of cricket balls used in an IPL series can range from a few hundred to over a thousand.

• Each match in an IPL series typically uses multiple balls due to wear and tear during the game.

• The number of balls used can also be affected by factors such as rain interruptions or b...read more
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Q1. Tell me something about yourself.
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Q2. Asked to walk through all the projects in work experience. Some cross questions on the same lines.
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Q3. Why I chose biotechnology and now an MBA and how I see the biotech space growing in near future with some new findings in that area.
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Started with interviewer telling me about him and his work area in A&M.

Tell me about yourself?
[Please note that I stands for Interviewer and C stands for Candidate]

C: Presented the prepared answer but modulated it more towards work experience and internships done in same area as the interviewer (Pharma).

I: Walk me through your CV and major projects done?

C: Started from work experience and explained all projects with an addition of projects done in internships at the end.

I: Your client is a big hospital looking to improve its operations. Come up with main 3 problems you would consider improving on by applying analytics-based methods.

C: Took a min to note down certain points. Followed the problems a normal person would face in the hospital after entering and effectively communicated my thinking for the problem with the interviewer.

Addressed problems relating to scheduling for a patient in attending a doctor consultation or lab, self-registration after entering hospital and report collection etc. and applied analytics-based solutions for the same.

You are conducting a cricket tournament in IIM Lucknow. How many cricket balls would be used in it if you want to order all at once?
[Please note that I stands for Interviewer and C stands for Candidate]

I: Tell me about your projects in dashboarding?

C: Walked him through all the projects done in that domain with all the technologies used. Some cross questioning on hygiene check of dashboards and things to consider while developing them.

I: As you mentioned you have a liking for sports, let's do a guesstimate. You are conducting a cricket tournament in IIM Lucknow. How many cricket balls would be used in it if you want to order all at once?

C: Asked preliminary questions about the tournament pattern and number of teams involved. Calculated the number of matches that would be played and then the number of balls that would be required. Added a buffer stock at the end as a random percentage but gave reasoning on the basis of loss and wear & tear of the balls.

The Interview was basically a last round just to know me more and about my background. Asked questions on why I chose biotechnology and now an MBA and how I see the biotech space growing in near future with some new findings in that area.

Some questions were about my work experience and internships and also about the life at IIM Lucknow so far.

Q1. Give me an example of a restructuring case they've worked on
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Q1. About yourself and Internship Experience
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Q2. Guesstimate on what is prominent in your CV
Ans. 
My experience in financial analysis and data interpretation stands out in my CV.
• Extensive experience in financial analysis

• Strong skills in data interpretation and modeling

• Proven track record of making data-driven recommendations

• Proficiency in financial software and tools

• Completed projects that involved complex financial modeling
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Q1. Tell me about yourself and technical questions
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Q2. And there were questions from resume
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Q1. Location was an issue or not
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Q2. Why am I changeing the job
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