Bombay Play Product Manager Interview Questions, Process, and Tips

After the initial screening with the hiring manager, I was given a take home assignment. I was given time to explore the features of a game and a series of scenarios to solve based on it.

Q1. Design a feature targeted at improving D7 (Day 7) and D14 (Day 14) retention of the game (1-page feature spec + wireframes).
Ans. 
Introduce daily login rewards to improve D7 and D14 retention.
• Offer exclusive in-game items as daily login rewards.

• Increase the value of rewards for consecutive logins.

• Notify players about the rewards through push notifications.

• Make the rewards visible in the game's main menu.

• Allow players to claim missed rewards for a limited time.

• Personalize rewards based on player behavior and preferences.
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Q2. How would you monitor and increase IAP ARPDAU of the game?
Ans. 
To monitor and increase IAP ARPDAU of the game, I would focus on optimizing the in-app purchase funnel and implementing targeted promotions.
• Analyze user behavior to identify drop-off points in the purchase funnel

• Optimize the purchase flow to reduce friction and increase conversion rates

• Implement targeted promotions to incentivize users to make purchases

• Regularly track and analyze IAP ARPDAU to measure the effectiveness
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Q3. How would you monitor and increase ADS ARPDAU of the game without adversely affecting the UX?
Ans. 
To increase ADS ARPDAU without affecting UX, I would focus on optimizing ad placement, frequency, and relevance.
• Conduct A/B testing to determine optimal ad placement and frequency

• Ensure ads are relevant to the user and do not disrupt gameplay

• Consider implementing rewarded ads to incentivize users

• Monitor user feedback and adjust ad strategy accordingly
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Q4. An economy design task on a game to tackle inflation.
Ans. 
To tackle inflation in a game, focus on balancing the game's economy through supply and demand mechanics.
• Adjust the rate at which resources are generated to control supply

• Introduce new items or upgrades to increase demand

• Implement a tax system to remove excess currency from the game

• Create a marketplace where players can trade resources and set their own prices

• Consider adjusting the difficulty level to affect the rate o
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