The client is a motorcycle manufacturer from India, wanting to sell motorcycles in Nigeria. For simplicity we will talk in INR terms. The motorcycle market of Nigeria is dominated by 3-4 Chinese manufacturers who sell motorcycles at INR25k. My bikes cost INR50k. How do I sell them there?
No Name
1y
same strategy apple been doing, promoting quality, our motorcycles can do everything those chinese motorcycles can do but ours will be better, setting an image in peoples mind that the 25k they spend ...read more
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