What are DSAs in Paid Search?

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DSAs (Dynamic Search Ads) are a type of ad campaign in paid search that automatically generates ad headlines and landing pages based on the content of a website.

DSAs use the content of a website to dynamically create ad headlines and landing pages.
They are useful for advertisers with large websites or constantly changing inventory.
DSAs can help fill in the gaps of keyword-targeted campaigns and capture additional traffic.
Advertisers can set specific targeting options and bid adjustments for DSAs.
Example: A clothing retailer using DSAs to promote specific product categories based on website content.