how do you check how your google campaign is performing against the competitors

Question

Accepted Answer

To check Google campaign performance against competitors, use Google Ads Auction Insights report.

Access the Google Ads account and select the campaign to analyze.
Click on the Campaigns tab and select the Auction Insights option.
Choose the time period and the competitors to compare against.
Analyze the data provided in the report, including impression share, average position, and overlap rate.
Use the insights gained to optimize the campaign and improve performance.
Consider adjusting bids, targeting, and ad copy to gain a competitive advantage.

Accepted Answer

To check Google campaign performance against competitors, use Google Ads Auction Insights report.

Access the Google Ads account and select the campaign to analyze.
Click on the Campaigns tab and select the Auction Insights option.
Choose the time period and the competitors to compare against.
Analyze the data provided in the report, including impression share, average position, and overlap rate.
Use the insights gained to optimize the campaign and improve performance.
Consider adjusting bids, targeting, and ad copy to gain a competitive advantage.

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