Different audiences in Google Ads

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Different audiences in Google Ads refer to the various groups of people who are targeted with specific ads based on their interests, behaviors, and demographics.

Audiences can be created based on factors such as age, gender, location, interests, and search history.
Different audiences can be targeted with different ad campaigns to increase the chances of conversion.
For example, a clothing brand may target a younger audience with trendy and affordable clothing, while targeting an older audience with more classic and expensive clothing.
Audience targeting can also be used to exclude certain groups, such as people who have already made a purchase or those who are not likely to convert.
Google Ads provides various tools and features to help create and manage different audiences, such as Google Analytics and Customer Match.

Different audiences in Google Ads

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