What is Width/ Numerical Distribution and depth/ weightage distribution?

Question

Accepted Answer

Width/ Numerical Distribution and Depth/ Weightage Distribution are two methods of measuring product distribution.

Width/ Numerical Distribution refers to the number of outlets or stores where a product is available.
Depth/ Weightage Distribution refers to the quantity of the product available in each outlet or store.
Both methods are important in measuring the reach and availability of a product in the market.
For example, a company may have a wide numerical distribution but low weightage distribution, meaning the product is available in many stores but in limited quantities.
On the other hand, a company may have a narrow numerical distribution but high weightage distribution, meaning the product is available in fewer stores but in larger quantities.
A balance between both methods is necessary for effective product distribution.

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