AB InBev India Sales Officer Interview Questions and Answers

Q1. Scheme, route, beat details
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Q1. About your qualifications
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Aptitude test about sales planning.

Q1. You have knowledge about liquor industry?
Ans. 
Yes, I have knowledge about the liquor industry.
• I have worked in the liquor industry for 5 years.

• I am familiar with different types of liquor and their production processes.

• I have experience in sales and marketing of liquor products.

• I keep myself updated with the latest trends and regulations in the industry.

• For example, I have knowledge about the recent increase in demand for craft beer and the impact of COVID-19 on l
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Q2. What is market share
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Market share refers to the percentage of total sales in a particular market that is held by a company or product.
• Market share is a measure of a company's competitiveness in a particular market.

• It is calculated by dividing a company's sales by the total sales in the market and multiplying by 100.

• For example, if a company has sales of $10 million in a market with total sales of $100 million, its market share would be 10%...read more
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Q3. What to do for new product lunching
Ans. 
For a successful new product launch, it's important to plan and execute a comprehensive marketing strategy.
• Conduct market research to identify target audience and their needs

• Develop a unique value proposition and messaging that resonates with the target audience

• Create a multi-channel marketing plan that includes social media, email marketing, advertising, and PR

• Offer promotions or incentives to encourage early adoption...read more
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Q4. Tell about your self
Ans. 
Experienced Sales Executive with a proven track record in exceeding sales targets and building strong client relationships.
• 10+ years of experience in sales, with a focus on B2B sales

• Consistently achieved or exceeded sales targets by 20% or more

• Developed and maintained strong relationships with key clients, resulting in repeat business and referrals

• Implemented effective sales strategies and tactics to penetrate new mark...read more
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Q5. How to calculate industry
Ans. 
Industry calculation involves analyzing market trends, competition, and consumer behavior to determine potential sales and revenue.
• Research market trends and analyze competition

• Identify target audience and their behavior

• Estimate potential sales and revenue based on gathered data

• Consider external factors such as economic conditions and government regulations

• Use tools such as SWOT analysis and market research surveys

• Exam...read more
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