Indian School of Business (ISB), Hyderabad
Hyderabad, Telangana
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Booz Allen HamiltonIndian School of Business (ISB), Hyderabad Placement Interview Questions
Updated
22 Sep 2024
1 interview found
I applied via Walk-in
3 Interview Rounds
Interview Preparation Tips
Round: HR Interview
Experience: Understood the background of the company ā the company is a global player and sells products everywhere except Middle East ā¢ Mainly in Hair Care and Personal Care categories
Round: Case Study Interview
Experience: These are the steps that I took:
1)Understood the background of the company ā the company is a global player and sells products everywhere except Middle East Mainly in Hair Care and Personal Care categories
My structure was:
Figure out the market size as follows ā total population x % using these products x market share x average unit revenue / year o
Figure out cost to serve this market: Interviewer asked me to ignore this and focus on revenue o
Perform competitive analysis o Understand customers o Understand company competency o Understand regulations ā¢
The interviewer liked my structure and we started by understanding the competition and customer before understanding the company and regulations. Finally, I did the market estimation.
Eventually my recommendation was to enter the market as there emerged a low-cost market (laborers) who could use our low-end products in a high-volume game.
Round: Case Study Interview
Experience: These are the steps that I took:
ā¢ Estimate the market size (units)
ā¢ Estimate the revenue per unit
ā¢ Estimate the growth in market each year to draw a 5 year plan
ā¢ Market size
o Start with India Population (households)
o Divide into income segments (to check affordability of owning a car)
o Figure out using poverty line and some other discussions, how many households can actually afford a car
o Then divided into new users and switchers
o Figured out how many new users and % of switchers / 2ndcar buyers
o Worked out the total demand for such cars in market
o Assumed some number for adoption in Year 1
o Evaluated the demand curve ā expecting it to be convex with sales rising initially and then slowly flattening as competition comes in and market gets saturated.
o Based on this, predicted some unit sales per year with year 1 > year 2 > year 3 etc.
o Multiplied by constant price (for simplicity) to get revenues for 5 years. The interviewer liked my structure and my thoroughness. In particular he liked my demand curve insight.
Skills: Personnel Management, Case Solving Ability, Case Analysis
College Name: Indian School Of Business (ISB)
Experience: Understood the background of the company ā the company is a global player and sells products everywhere except Middle East ā¢ Mainly in Hair Care and Personal Care categories
Round: Case Study Interview
Experience: These are the steps that I took:
1)Understood the background of the company ā the company is a global player and sells products everywhere except Middle East Mainly in Hair Care and Personal Care categories
My structure was:
Figure out the market size as follows ā total population x % using these products x market share x average unit revenue / year o
Figure out cost to serve this market: Interviewer asked me to ignore this and focus on revenue o
Perform competitive analysis o Understand customers o Understand company competency o Understand regulations ā¢
The interviewer liked my structure and we started by understanding the competition and customer before understanding the company and regulations. Finally, I did the market estimation.
Eventually my recommendation was to enter the market as there emerged a low-cost market (laborers) who could use our low-end products in a high-volume game.
Round: Case Study Interview
Experience: These are the steps that I took:
ā¢ Estimate the market size (units)
ā¢ Estimate the revenue per unit
ā¢ Estimate the growth in market each year to draw a 5 year plan
ā¢ Market size
o Start with India Population (households)
o Divide into income segments (to check affordability of owning a car)
o Figure out using poverty line and some other discussions, how many households can actually afford a car
o Then divided into new users and switchers
o Figured out how many new users and % of switchers / 2ndcar buyers
o Worked out the total demand for such cars in market
o Assumed some number for adoption in Year 1
o Evaluated the demand curve ā expecting it to be convex with sales rising initially and then slowly flattening as competition comes in and market gets saturated.
o Based on this, predicted some unit sales per year with year 1 > year 2 > year 3 etc.
o Multiplied by constant price (for simplicity) to get revenues for 5 years. The interviewer liked my structure and my thoroughness. In particular he liked my demand curve insight.
Skills: Personnel Management, Case Solving Ability, Case Analysis
College Name: Indian School Of Business (ISB)
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