Bira 91 ASM Salaries by 3 Employees (Updated 2025)

9 - 13 years exp.

₹3.8 Lakhs - ₹12.5 Lakhs

Low Confidence

Salary of majority employees

30% more than the average ASM Salary in Beverage Companies for 9 - 13 years of experience

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Salaries in different departments

Sales & Business Development ASM Salary 12 - 13 years exp. (AmbitionBox Estimate)	₹11.3 L/yr - ₹13.8 L/yr
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Procurement & Supply Chain ASM Salary 9 years exp. (AmbitionBox Estimate)	₹3.4 L/yr - ₹4.2 L/yr

Last Updated: 4 Jan 2025

Companies similar to Bira 91 for ASM

Company name	Avg Annual Salary	Open Jobs
Hindustan Coca Cola Beverages ASM Salary 8 - 15 years exp. (5 salaries)	₹11 L/yr - ₹25 L/yr 92% more
Bisleri ASM Salary 12 - 16 years exp. (5 salaries)	₹5.8 L/yr - ₹11.5 L/yr 27% less
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Coca-Cola Company ASM Salary 9 - 20 years exp. (4 salaries)	₹3.3 L/yr - ₹12.3 L/yr 20% less
Ludhiana Beverages ASM Salary 10 - 20 years exp. (4 salaries)	₹7 L/yr - ₹9.6 L/yr 12% less
Suntory Global Spirits ASM Salary 11 - 14 years exp. (4 salaries)	₹19 L/yr - ₹23 L/yr 100% more
Bacardi ASM Salary 12 - 20 years exp. (4 salaries)	₹6 L/yr - ₹24 L/yr 46% more
Parle Agro ASM Salary 15 - 25 years exp. (4 salaries)	₹5 L/yr - ₹6.3 L/yr 38% less
Radico Khaitan ASM Salary 11 - 13 years exp. (4 salaries)	₹6 L/yr - ₹11.5 L/yr 4% more
United Spirits ASM Salary 2 - 19 years exp. (3 salaries)	₹7.1 L/yr - ₹10 L/yr 11% less

ASM salary at Bira 91 ranges between ₹3.8 Lakhs to ₹12.5 Lakhs per year for employees with experience between 9 years to 13 years. Salary estimates are based on 3 latest salaries received from various employees of Bira 91.

Experience wise Bira 91 ASM salaries

Last Updated: 4 Jan 2025

Experience	Avg Annual Salary
9 years (AmbitionBox Estimate)	₹3.4 L/yr - ₹4.4 L/yr
12 years (AmbitionBox Estimate)	₹11.3 L/yr - ₹14.4 L/yr
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13 years (AmbitionBox Estimate)	₹11.3 L/yr - ₹14.4 L/yr

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Salary related reviews for Bira 91

Assistant Manager Key Accounts in Pune

Full Time

Sales & Business Development Department

1.0

• posted on 14 Jan 2025

1.0

for Salary and Benefits

Likes

-I don't think they have anything that we can praise

Dislikes

It's the worst company to work for - No on-time salary - Hire and Fire policy - No New strategy and continuous changes in policies. - Laid Off employees many times before and continuing the same.

Salary - Bad

+6 more

Senior Area Sales Manager in Mumbai

Full Time

Sales & Business Development Department

4.0

• posted on 09 Nov 2023

3.0

for Salary and Benefits

Likes

The working culture is nice, it's fun working with Bira91 monkeys Atmosphere is good, no boss culture. CEO is very chilled out and very down to earth

Skill development - Excellent

+5 more

Dislikes

The salary structure new hired employees getting double the salary than the older employees, that was not correct. It's old employees who set the forum for Bira 91, at least there should be salary correcting every month

Senior Executive in New Delhi

Full Time

Marketing & Communication Department

2.0

• posted on 22 Jan 2025

1.0

for Salary and Benefits

Likes

Nothing!!

Work-life balance - Good

Dislikes

Salary never on time, Almost delayed every month, No job security whatsoever few colleagues been dismissed by the company without giving any prior notice. Company’s financial health is at major risk, they are indirectly playing with employees future plus company has no vision at all.

Salary - Bad

+4 more

Assistant Manager in Bangalore / Bengaluru

Full Time

Sales & Business Development Department

2.0

• posted on 08 Oct 2024

1.0

for Salary and Benefits

Likes

Salary comes on time

Dislikes

No fixed working hour. Regional level politics. Managers have no clear focus objectives and strategies. Everything comes last minute and they do panic planning. Most of the times their stocks are not available and therefore you will miss on targets and incentives. They will ask you do 10 things at a time. Market settlements are never on time turning clients furious

Salary - Bad

+6 more

Assistant Manager in Lucknow

Full Time

Sales & Business Development Department

3.0

• posted on 30 Sep 2024

2.0

for Salary and Benefits

Likes

Bira is best as a Learning Platform, Seniors are supportive, HR is supportive, Smooth joining

Dislikes

1-Low Salary as per the competition. 2- Never Pay incentives on time & sometimes don't pay. 3- Field employees are tracked with GPS and can only close meeting with geo tagging. 4- Financial dependence on Investors only. It can broke any time.

Salary - Poor

+4 more

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Just had to share this, I got a 100% hike!

I'm keeping this anonymous because I don’t want to disclose it in real life. After two years without a raise, I successfully negotiated a 100% increase at my current company. I focused on creating significant value and worked in cross-functional teams to learn as much as possible. There were times when I was overworked, but it was all worthwhile. I was confident that it was a mutually beneficial situation. My advice would be to choose your job wisely, create value in the right place, and don't be afraid to negotiate.

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Bira 91 ASM Salary FAQs

How the salary growth look like for a ASM at Bira 91 in India?

The salary growth for a ASM at Bira 91 depends on factors such as experience, performance, and promotions. On average, a ASM can expect the following growth trajectory at Bira 91:

Experience	Average Salary Range
9 years	₹3.4 Lakhs to ₹4.4 Lakhs per year
12 years	₹11.3 Lakhs to ₹14.4 Lakhs per year
13 years	₹11.3 Lakhs to ₹14.4 Lakhs per year

and so on.

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Bira 91 ASM Salaries

Bira 91 ASM salary in India ranges between ₹3.8 Lakhs to ₹12.5 Lakhs with an average annual salary of ₹. Salary estimates are based on 3 Bira 91 latest salaries received from various employees of Bira 91.