SEO Lead

SEO Lead Interview Questions and Answers

Updated 12 Jul 2025

Asked in GMI Research

1d ago

Q. How can you increase website traffic through text-oriented content marketing?

Ans.

To increase website traffic through text-oriented content marketing, focus on creating high-quality, informative content that is optimized for search engines.

Conduct keyword research to identify relevant topics and phrases
Create in-depth, well-researched content that provides value to your audience
Optimize your content for search engines by including relevant keywords and meta tags
Promote your content through social media and other channels to increase visibility
Encourage eng...read more

Asked in iSourceindia

1d ago

Q. What is the difference between Google Search Console and Google Analytics?

Ans.

Google Search Console is for website optimization while Google Analytics is for website traffic analysis.

Search Console focuses on technical SEO aspects like crawl errors, sitemaps, and indexing.
Analytics provides insights on user behavior, traffic sources, and conversions.
Search Console helps identify and fix website issues that affect search engine rankings.
Analytics helps track website performance and measure the effectiveness of marketing campaigns.
Both tools are essentia...read more

Asked in iSourceindia

1d ago

Q. What is a Canonical URL?

Ans.

Canonical URL is the preferred URL of a webpage that search engines should index and display in search results.

Canonical URL helps to avoid duplicate content issues.
It is specified in the HTML code of a webpage using the rel=canonical tag.
Canonical URL is useful when multiple URLs have the same or similar content.
It consolidates the ranking signals for the duplicate or similar content into a single URL.
For example, http://example.com and http://www.example.com may have the sa...read more

Asked in iSourceindia

6d ago

Q. Define Sitemap and its use?

Ans.

A sitemap is a file that lists all the pages of a website to help search engines crawl and index them.

Sitemaps help search engines understand the structure of a website and its content.
They can include information such as the last modified date of a page and its priority.
Sitemaps can be submitted to search engines through their webmaster tools.
XML sitemaps are the most common type of sitemap used for SEO purposes.
Sitemaps can also be used to improve user experience by providi...read more

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Asked in iSourceindia

1d ago

Q. What is robots.txt?

Ans.

robots.txt is a file used to instruct search engine crawlers which pages or sections of a website to crawl or avoid.

It is a plain text file located in the root directory of a website.
It contains instructions for search engine crawlers on which pages or sections of a website to crawl or avoid.
It uses a specific syntax to specify user agents and disallowed pages or directories.
It can also include directives for sitemaps and crawl delays.
Example: User-agent: * Disallow: /private...read more

Asked in iSourceindia

6d ago

Q. What is Open Graph?

Ans.

Open Graph is a protocol used to add metadata to web pages, allowing them to be shared on social media platforms.

Open Graph tags are added to the head section of HTML code
They provide information about the page's title, description, image, and other attributes
Social media platforms like Facebook, Twitter, and LinkedIn use this metadata to display a preview of the shared link
Open Graph tags can improve the appearance and click-through rate of shared links