Senior Web Analyst Interview Questions and Answers

Page views: 3, Sessions: 2, Visits: 1

• Page views are counted each time a user lands on a page, so 3 page views in total

• Sessions are counted as long as the user is active on the website, so 2 sessions in total

• Visits are counted when a user enters the website, so 1 visit in total

Track engagement/web performance using alternative metrics and goals

• Focus on metrics such as time on page, scroll depth, bounce rate, and pages per session

• Set up custom goals in Google Analytics to track specific interactions like video views, downloads, or social shares

• Utilize heatmaps and session recordings to understand user behavior and identify areas for improvement

• Implement surveys or feedback forms to gather qualitative data on user satisfaction and preferences

GA4 is the next generation of Google Analytics, while UA is the traditional version.

• GA4 uses an event-based data model, while UA uses a session-based data model.

• GA4 offers more advanced tracking capabilities, such as cross-platform tracking and enhanced machine learning features.

• UA has been around for longer and is more widely used, but Google is encouraging users to transition to GA4 for future-proofing.

• GA4 provides more detailed insights into user behavior and engagement ac...read more