Senior Executive Strategic Planning Interview Questions and Answers

We use a combination of marketing, pricing, and distribution strategies to sell our products.

• We employ targeted advertising campaigns to reach our desired audience.

• We offer competitive pricing to attract customers and increase sales.

• We utilize various distribution channels, such as online marketplaces and brick-and-mortar stores, to make our products easily accessible.

• We also focus on building strong relationships with our customers through excellent customer service and loya...read more

I will handle customer escalations by actively listening, empathizing, and finding a solution that meets their needs.

• Listen actively to the customer's concerns and complaints

• Empathize with the customer and acknowledge their frustration

• Find a solution that meets the customer's needs and resolves the issue

• Follow up with the customer to ensure their satisfaction

• Identify any underlying issues that may be causing customer escalations and address them proactively

Operations and logistics can be managed through effective planning, communication, and utilization of resources.

• Develop a comprehensive plan for operations and logistics

• Ensure clear communication channels between all stakeholders

• Utilize technology and automation to streamline processes

• Regularly evaluate and adjust strategies based on performance metrics

• Maintain a strong focus on customer satisfaction

• Examples: implementing a transportation management system, optimizing warehou...read more

Tools used for planning include SWOT analysis, PESTLE analysis, Porter's Five Forces, and scenario planning.

• SWOT analysis: identifies strengths, weaknesses, opportunities, and threats

• PESTLE analysis: analyzes political, economic, social, technological, legal, and environmental factors

• Porter's Five Forces: analyzes industry competition and profitability

• Scenario planning: considers multiple possible future scenarios and plans accordingly