Senior Executive Corporate Sales Interview Questions and Answers for Freshers

Investments have been made in various areas including technology, infrastructure, and marketing.

• Investments have been made in technology to improve our products and services.

• Infrastructure investments have been made to expand our reach and improve logistics.

• Marketing investments have been made to increase brand awareness and customer acquisition.

• Specific examples include investing in a new CRM system, expanding our warehouse facilities, and launching a new advertising campaig...read more

BCG matrix is a strategic tool used to analyze a company's product portfolio and make decisions about resource allocation.

• BCG stands for Boston Consulting Group, the consulting firm that developed the matrix.

• The matrix categorizes a company's products into four categories: stars, cash cows, question marks, and dogs.

• Stars are high-growth, high-market-share products that require heavy investment to maintain their position.

• Cash cows are low-growth, high-market-share products tha...read more