Senior Digital Marketing Executive Interview Questions and Answers for Freshers

To improve SEO ranking for a website, focus on optimizing content, building quality backlinks, improving site speed, and enhancing user experience.

• Perform keyword research and optimize website content with relevant keywords

• Create high-quality and engaging content that attracts backlinks naturally

• Build a strong backlink profile by reaching out to relevant websites and influencers

• Optimize website speed by compressing images, minifying code, and using caching techniques

• Ensure th...read more

Black hat techniques are unethical practices used to manipulate search engine rankings. They are bad for SEO.

• Black hat techniques violate search engine guidelines and can result in penalties or even getting banned from search engine results.

• Examples of black hat techniques include keyword stuffing, hidden text, cloaking, and link schemes.

• These techniques may provide short-term gains in rankings, but they are not sustainable and can harm a website's reputation in the long run....read more

To redirect an old link to a new link, use a 301 redirect or a canonical tag.

• Use a 301 redirect to permanently redirect the old link to the new link.

• Implement a canonical tag on the old link's page to indicate the preferred URL.

• Update internal links and sitemaps to point to the new link.

• Consider creating a custom 404 page to handle any remaining traffic to the old link.

Keyword stuffing is the practice of excessively using keywords in a webpage's content to manipulate search engine rankings.

• Keyword stuffing is an unethical SEO technique.

• It involves overusing keywords in a webpage's meta tags, headings, and content.

• The purpose is to manipulate search engine rankings and increase visibility.

• Keyword stuffing can result in penalties from search engines.

• Example: 'Buy cheap shoes online. Our cheap shoes online store offers the best cheap shoes onl...read more