Senior Digital Marketing Consultant Interview Questions and Answers

I will listen to their concerns and try to understand their perspective. Then, I will work with them to find a solution that meets their needs.

• Listen actively to their concerns and try to understand their perspective

• Explain the reasoning behind the solution provided

• Work with the client to find a solution that meets their needs

• Be open to feedback and willing to make adjustments as needed

Digital marketing strategy for a European fashion brand to enter Indian market with only online store.

• Objective: Increase brand awareness and drive online sales.

• Targeting: Young, fashion-conscious Indian consumers through social media and influencer marketing.

• Channel Strategy: Focus on social media platforms like Instagram and Facebook, as well as fashion blogs and online fashion magazines.

• Budget Allocation: Majority of budget allocated towards social media advertising and in...read more

Brands are using augmented reality, chatbots, and influencer marketing to stand out in the current industry.

• Augmented reality campaigns like IKEA Place app and Pepsi Max's Unbelievable Bus Shelter

• Chatbots for customer service and engagement like H&M's Kik chatbot and Sephora's Virtual Artist

• Influencer marketing with micro-influencers and nano-influencers for authentic and targeted reach like Glossier's #GlossierPink campaign and Daniel Wellington's Instagram collaborations

ROI stands for Return on Investment and ROAS stands for Return on Advertising Spend.

• ROI measures the profit or loss generated on an investment relative to the amount of money invested.

• ROAS measures the revenue generated for each dollar spent on advertising.

• ROI is a broader metric that can be used to evaluate the performance of any investment, while ROAS is specific to advertising.

• For example, if a company spends $100 on advertising and generates $500 in revenue, the ROAS woul...read more