Search Engine Optimization Executive Interview Questions and Answers

Impressions in search reflect visibility in search results, while social media impressions indicate visibility in feeds and posts.

• Search impressions occur when a user sees a search engine result page (SERP) for a query, e.g., Google search results.

• Social media impressions are counted when a post appears in a user's feed, regardless of interaction, e.g., Facebook or Instagram posts.

• Search impressions are often more intent-driven, as users are actively seeking information, e.g....read more

Google is the most popular search engine in India.

• Google is the default search engine on most devices in India.

• Bing and Yahoo are also used but have a much smaller market share.

• Local search engines like Rediff and Just Dial are popular for specific searches.

• Voice search is becoming increasingly popular in India.

• Mobile searches are more common than desktop searches in India.

A search engine is a software program that searches a database of internet sites to find the information that matches a user's query.

• Search engines use algorithms to crawl and index web pages.

• They provide users with a list of relevant websites based on their search query.

• Popular search engines include Google, Bing, and Yahoo.

• Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs).

Search engines are important because they help users find relevant information on the internet.

• Search engines provide a way for users to find information quickly and easily.

• They use complex algorithms to analyze and rank web pages based on relevance and authority.

• Search engine optimization (SEO) is important for businesses to ensure their website appears at the top of search results.

• Examples of popular search engines include Google, Bing, and Yahoo.

• Search engines also offer a...read more