Marketing Professor

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Marketing Professor Interview Questions and Answers

Updated 8 Dec 2024

Q1. What is the need of marketing

Ans.

Marketing is essential for creating awareness, generating demand, and building relationships with customers.

  • Marketing helps businesses identify and satisfy customer needs and wants

  • It creates awareness about products or services

  • It helps in generating demand and driving sales

  • Marketing builds relationships with customers and fosters loyalty

  • It differentiates a company's offerings from competitors

  • Marketing also helps in market research and understanding consumer behavior

Q2. What is digital marketing

Ans.

Digital marketing is the use of online channels to promote products or services to a targeted audience.

  • Utilizes various online platforms such as social media, search engines, email, and websites

  • Involves strategies like SEO, SEM, content marketing, social media marketing, email marketing, and influencer marketing

  • Allows for precise targeting and tracking of campaigns for better ROI

  • Examples include Facebook ads, Google AdWords, email newsletters, and Instagram influencer partner...read more

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