Marketing Professor Interview Questions and Answers

Marketing is essential for creating awareness, generating demand, and building relationships with customers.

• Marketing helps businesses identify and satisfy customer needs and wants

• It creates awareness about products or services

• It helps in generating demand and driving sales

• Marketing builds relationships with customers and fosters loyalty

• It differentiates a company's offerings from competitors

• Marketing also helps in market research and understanding consumer behavior

Digital marketing is the use of online channels to promote products or services to a targeted audience.

• Utilizes various online platforms such as social media, search engines, email, and websites

• Involves strategies like SEO, SEM, content marketing, social media marketing, email marketing, and influencer marketing

• Allows for precise targeting and tracking of campaigns for better ROI

• Examples include Facebook ads, Google AdWords, email newsletters, and Instagram influencer partner...read more