Manager and Operations Head Interview Questions and Answers

The marketing plan will focus on targeted advertising, promotions, and partnerships to increase sales.

• Identify target market and tailor marketing strategies accordingly

• Utilize social media platforms for targeted advertising

• Offer promotions and discounts to attract new customers and retain existing ones

• Form partnerships with complementary businesses for cross-promotion opportunities

BEP can be calculated by dividing total fixed costs by the contribution margin per unit.

• Calculate the contribution margin per unit (selling price per unit - variable cost per unit)

• Divide total fixed costs by the contribution margin per unit to get the BEP in units

• Alternatively, BEP can also be calculated in sales dollars by dividing total fixed costs by the contribution margin ratio (contribution margin per unit / selling price per unit)