Junior Digital Marketing Executive Interview Questions and Answers

The ad component with three fields that allow 30 characters each is the headline component.

• The headline component is commonly used in digital advertising to grab the attention of the audience.

• It is usually placed at the top of the ad and serves as a concise and impactful message.

• Examples of headlines could be 'Limited Time Offer', 'Get 50% Off Today', or 'Discover Our New Collection'.

Off page SEO refers to activities done outside of your website to improve its search engine rankings.

• Building backlinks from reputable websites

• Social media marketing

• Guest blogging on relevant websites

• Online reputation management

• Local SEO strategies

On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

• Includes optimizing content, meta tags, headings, images, and URLs

• Focuses on improving user experience and relevance

• Helps search engines understand the content of a page and its relevance to users

• Examples: keyword optimization, internal linking, mobile optimization

Digital marketing encompasses various online strategies to promote products or services.

• Search engine optimization (SEO) - optimizing website content to rank higher in search engine results

• Social media marketing - using platforms like Facebook, Instagram, and Twitter to engage with audiences

• Email marketing - sending targeted emails to potential customers

• Content marketing - creating and sharing valuable content to attract and retain customers

• Pay-per-click (PPC) advertising - p...read more