Analytics Lead Interview Questions and Answers

Key Performance Indicators (KPIs) relevant in brand analytics include brand awareness, brand sentiment, customer loyalty, and market share.

• Brand awareness: Measure of how well a brand is recognized by consumers.

• Brand sentiment: Analysis of consumer perceptions and attitudes towards the brand.

• Customer loyalty: Measure of how likely customers are to continue purchasing from the brand.

• Market share: Percentage of total sales in a market that a brand holds.

Developed a predictive model for drug response in cancer patients using machine learning.

• Collected and cleaned patient data including genetic information and treatment history

• Utilized machine learning algorithms to predict drug response based on patient characteristics

• Validated the model using clinical trial data and achieved high accuracy

• Provided insights for personalized medicine and treatment optimization