Account Manager- Digital Marketing Interview Questions and Answers

Social media marketing can influence users through targeted ads, engaging content, influencer partnerships, and community building.

• Utilize targeted ads to reach specific demographics and interests

• Create engaging content that encourages likes, shares, and comments

• Partner with influencers to promote products or services to their followers

• Build a community by responding to comments, hosting giveaways, and creating a sense of belonging

• Track metrics such as engagement, reach, and ...read more

Types of ad campaigns in search engine marketing include search ads, display ads, shopping ads, and video ads.

• Search ads: Text ads that appear on search engine results pages based on keywords.

• Display ads: Visual ads that appear on websites within the Google Display Network.

• Shopping ads: Product ads that appear on search engine results pages when users search for specific products.

• Video ads: Ads that appear on YouTube and other video platforms.

• Remarketing ads: Ads that target ...read more