Oban Fashion Private

Oban Fashions Private Limited is a wholly-owned subsidiary of Rupa and Company limited. It was launched with the vision in mind, to give our consumers a life of quality, comfort and style by giving them access to international brands. We started on this journey in 2016 with the launch of FCUK. While FCUK is a globally known premium apparel brand; their innerwear is designed, manufactured, distributed and marketed by Oban Fashion with a view to making luxury accessible to the Indian consumer. FCUK innerwear was launched with a vision to occupy the white space in the category and consumer mindspace where the aspirational Indian consumer can show off his style quotient and discerning taste. We continued this journey in 2017, by acquiring the license to market and distribute Fruit of the Loom in India. Fruit of the Loom being one of the most well known and largest international brands in the underwear category, the aim is to make premium innerwear based on comfort accessible to the consumer and become the byword for the category. As we look to the future with every changing consumer trends, we plan to achieve our vision by staying true to our company mission of delivering value to our customers, employees and stakeholder by focusing on our strengths in the innerwear category and creating a portfolio of international brands that help bridge the gap between affordable and luxury innerwear.