Moto Business Service

Moto Business Service India Pvt. Ltd. (MBSI), a first tier subsidiary of Yamaha Motor Co., Ltd., was established in March 2021 with a strategic focus on asset leasing, specifically tailored to serve Mobility as a Service (MaaS) operators. This initiative marks a significant step in Yamaha Motors’ commitment to expanding its footprint in the Indian market, aligning with the country’s dynamic growth in the mobility sector. Backed by its key shareholders, Yamaha Motor Co., Ltd. and India Yamaha Motor Pvt. Ltd., MBSI is poised to redefine traditional vehicle ownership models, embracing innovative business strategies to meet the evolving needs of consumers and businesses alike.

MBSI’s vision is to enhance vehicle utilization across India, generate meaningful employment opportunities, and significantly improve the overall quality of life for individuals. This vision is underpinned by a commitment to fostering a sustainable and inclusive mobility ecosystem that empowers communities and supports economic growth. The company’s mission is multifaceted, focusing on several core objectives: creating jobs for Indian youth, empowering women through mobility solutions, supporting the growth of mobility platform operators, and championing initiatives that promote a cleaner, greener environment.

In its operational framework, MBSI primarily targets the shared mobility sector, with a pronounced emphasis on electric vehicles (EVs). As India shifts towards sustainable transportation solutions, MBSI is at the forefront of this transition, collaborating with innovative tech startups and forging strategic partnerships across a diverse array of vehicle categories. These include commercial vehicles, leisure vehicles, taxis, employee transportation, and last-mile logistics solutions. By offering a comprehensive portfolio of options, MBSI is able to cater to a wide range of customer needs while ensuring the highest safety standards and a user-friendly experience.

To enhance operational efficiency and ensure the longevity of its fleet, MBSI partners with refurbishment platforms dedicated to maintaining, servicing, and reselling vehicles in optimal condition. This commitment to quality ensures that all vehicles are kept in excellent working order, thereby maximizing the reliability and satisfaction of end users. Additionally, MBSI employs advanced GPS technology across its fleet to monitor vehicle performance, track usage patterns, and optimize productivity. This proactive approach not only minimizes downtime but also enables MBSI to respond swiftly to maintenance needs, thereby enhancing the overall operational efficiency of its services.

MBSI’s dedication to innovation extends to its business model, which is designed to create a 'Win-Win' scenario for all stakeholders involved. By enabling MaaS platform operators to access a diverse range of vehicles, MBSI supports their business growth while simultaneously empowering riders and drivers to find meaningful employment opportunities within the shared mobility sector. This alignment of interests fosters a robust ecosystem that drives economic development and enhances mobility access across urban and rural landscapes.

Moto Business Service India Pvt. Ltd. is committed to being a transformative force in the mobility sector in India. Through its strategic partnerships, innovative approach to asset leasing, and dedication to sustainability, MBSI aims to not only enhance vehicle utilization but also contribute to a brighter, more inclusive future for all. By prioritizing the needs of the community and addressing the challenges of modern transportation, MBSI is well-positioned to play a pivotal role in shaping the future of mobility in India.