MamaEarth
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About MamaEarth
We are parents just like you. Our journey began when we, Ghazal and Varun, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When the morning sickness became a routine, we were shocked to find that there were no safer alternatives to pills and ended up having to struggle a lot.
After 9 rigorous months, we were finally blessed with our tiny little bundle of joy and just like you and every other parent in the world; we too wanted the best for our cute bambino. So, we wore our spyglasses & did all the possible research available. Whoa, we were shocked to see how most baby products, be it lotion or shampoo contained toxins which have proven to be harmful to the little ones. We were worried sick, and it wasn’t just our baby we were worried about but also for all the little ones we knew in our friend circle. That’s when we decided to do something about it & create products which were completely safe & certified toxin free. A brand, by a parent, for the parent. A brand which develops products from world-class research and attempts to solve every little problem that we as parents face. With the aim of making products which are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra-awesome, MamaEarth was born.
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Change Company | Change Company | Change Company | ||
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Overall Rating | 3.7/5 based on 175 reviews | 4.2/5 based on 428 reviews | 4.0/5 based on 830 reviews | 3.5/5 based on 1.2k reviews |
Highly Rated for | Salary | Work-life balance Salary Job security | Salary Skill development Company culture | No highly rated category |
Critically Rated for | Work satisfaction | No critically rated category | Promotions | Promotions Work-life balance Company culture |
Primary Work Policy | Work from office 65% employees reported | Work from office 69% employees reported | Work from office 54% employees reported | Work from office 82% employees reported |
Rating by Women Employees | 3.5 Good rated by 54 women | 4.2 Good rated by 89 women | 3.7 Good rated by 203 women | 3.4 Average rated by 558 women |
Rating by Men Employees | 3.8 Good rated by 116 men | 4.2 Good rated by 314 men | 4.0 Good rated by 542 men | 3.6 Good rated by 461 men |
Job security | 3.5 Good | 4.0 Good | 3.7 Good | 3.4 Average |
MamaEarth Salaries
Store Manager
Sales Officer
Beauty Advisor
Software Engineer
Area Sales Manager
Product Manager
Associate Product Manager
Senior Software Engineer
Brand Manager
Software Developer
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MamaEarth News
Mamaearth Parent Honasa Consumer Grants ESOPs Worth Rs 57 Crore to Employees
- Honasa Consumer, the parent company of personal care brands like Mamaearth, has granted Employee Stock Options (ESOPs) worth approximately Rs 57 crore.
- The grant of 24.16 lakh stock options is aimed at retaining and rewarding the employees amidst continued business growth.
- The ESOPs will be vested over a period of 5 years linked to both tenure and company performance.
- This move follows the growing trend of startups and new-age companies in India offering equity-based compensation to their employees.

Mamaearth parent company Honasa grants ESOPs worth Rs 57 Crore
- Honasa Consumer, the parent company of Mamaearth, grants ESOPs worth Rs 57 crore.
- 24.61 lakh stock options have been granted under the ESOP-2018 plan.
- Each option carries an exercise price of Rs 10 and will convert into one equity share upon vesting.
- Honasa Consumer reported a 5.9% YoY increase in revenue and a net profit of Rs 26 crore in the third quarter of FY25.

Mamaearth parent Honasa Consumer grants ESOPs worth Rs 57 Cr
- Honasa Consumer, the parent company of Mamaearth, has granted 24.16 lakh stock options worth Rs 57 crore.
- The vesting of the options is expected to happen over a period of 5 years based on tenure and company performance.
- Honasa Consumer's revenue from operations grew to Rs 517.5 crore in Q3 FY25, marking a 5.9% YoY increase.
- Eternal and Delhivery are among other companies that have recently granted stock options under their ESOP schemes.

Stock Market Highlights 2 April 2025: Sensex, Nifty close higher as markets reassess impact of anticipated reciprocal tariffs
- Benchmark indices rebounded, led by realty sector, amid expectations of an interest rate cut; market sentiment remains cautiously optimistic.
- Rupee ends flat against US dollar amid trade tariff uncertainty, supported by positive domestic markets and weak dollar.
- BSE Ltd shares in focus due to continuation of gaining momentum after announcing bonus issue; record date for bonus entitlement to be informed.
- Technical analysis indicates positive momentum in the market with support levels at 23150/76000; bullish outlook towards 23500/77000 and 23650/77500.
- Stocks like Tata Consumer Products, Zomato, Titan, IndusInd, and Tech Mahindra observed gains, while top losers included BEL, Nestle India, Ultratech, Bajaj Finserv, and Power Grid.
- Stock Market at a Crucial Juncture: Nifty must close above 23,350 to regain bullish momentum; large-cap private banks, telecom, consumption, and hospitals expected to outperform.
- IT Sector Downgrade due to concerns over US IT spending slowdown and discretionary spending delays; key events to watch include RBI MPC decision and Q4FY25 earnings guidance.
- Stocks like BPCL, BDL, and Mamaearth make notable moves; market reacts to reports on US tariff plans and potential impact on global currencies.
- SAR Televenture gains a foothold in enterprise broadband segment with acquisition of Tikona; strategic move aligns with energy transition.
- Initiatives like Ankur by BPCL support startups and foster entrepreneurial ecosystem; Mediocre trading for stocks like Excitel Broadband and Reliance.

Mamaearth launches new mosquito repellent campaign with Shilpa Shetty
- Shares of Honasa Consumer Ltd were trading at ₹235.80, up by ₹1.25 or 0.53% on the NSE.
- Mamaearth launched a new mosquito repellent campaign featuring Shilpa Shetty, focusing on natural protection for children using citronella, eucalyptus, and peppermint oil.
- The campaign includes two videos highlighting the concern of protecting children from mosquito-borne diseases while allowing outdoor play.
- Mamaearth aims to provide toxin-free products as a solution for parents and has a product portfolio of over 200 items in skincare, baby care, and hair care categories.

Honasa Consumer Surges 11% Amid Broader Market Rally
- Shares of Honasa Consumer, the parent of D2C brands Mamaearth, BBlunt, and The Derma Co., surged nearly 11% today to reach an intraday high on the BSE.
- The surge came on the back of a broader market rally, with benchmark equity indices BSE Sensex and Nifty 50 extending gains for the sixth straight session.
- Honasa Consumer is currently trading over 24% lower than its IPO issue price, as the company faces challenges in the beauty and personal care segment and a change in its business model.
- Honasa's transition from a super-stockist-led distribution model to a direct distributor model has affected its financial health, leading to significant losses.

Can Nat Habit Outdo Mamaearth, Plum & The Ilk In The Beauty & Personal Care Space
- Nat Habit, a D2C beauty and personal care brand, aims to offer 100% natural, fresh, and effective skincare and haircare products.
- Nat Habit has witnessed significant growth, with its revenue jumping from INR 44 Cr in FY23 to INR 80 Cr in FY24, driven by a strong repeat purchase rate of 52%.
- The brand has raised INR 114 Cr from various investors and plans to achieve a revenue of INR 130 Cr in FY25 and INR 210 Cr in FY26.
- Nat Habit intends to strengthen influencer collaborations, invest in community-building, expand its offline presence, and launch new products to achieve its growth targets.

Serious about building a solid business? "Don't give your 100% every single day', says Ghazal Alagh
- Mamaearth co-founder Ghazal Alagh suggests that entrepreneurs should avoid giving their absolute 100% every day for a balanced approach.
- Alagh emphasizes the importance of focused effort and strategic prioritizing, referring to it as the '85% Rule'.
- She compares this approach to athletic training, where rest and recovery play a crucial role in achieving peak performance.
- Mamaearth's parent company, Honasa Consumer Ltd, reported impressive financial performance with Rs 517.5 crore in revenue and returning to profitability in Q3FY25.

Mamaearth’s Ghazal Alagh Talks About Burnout in The Startup Space; Says “You Shouldn’t Give Your 100% Every Single Day”
- Mamaearth co-founder Ghazal Alagh challenges the notion of giving 100% every day, advocating for the '85% Rule' - a balanced approach that prioritizes sustainability and strategic effort.
- Alagh believes constantly pushing for 100% can backfire and instead suggests focused effort and strategic prioritizing.
- Overworking without strategic breaks can lead to fatigue, poor decision-making, and burnout.
- Netizens show support for Alagh's perspective, emphasizing the importance of a balanced approach and consistency for sustainable success.

36 Women Entrepreneurs At The Helm Of Unicorns And Soonicorns In India
- The Indian startup ecosystem is seeing a rise in women entrepreneurs, with over 7,000 ventures being led by women.
- Startups led by women raised over $930 Mn from 136 deals by the end of 2024, showing a significant surge in funding.
- More than 73,000 startups in India have at least one woman director on the board, indicating increasing gender diversity.
- Government initiatives like offering term loans to first-time entrepreneurs aim to foster women entrepreneurship.
- Women founders like Falguni Nayar, Ruchi Deepak, and Ghazal Alagh have built unicorns in the Indian startup ecosystem.
- The contributions of women leaders in startups like INDmoney, Open Financial Technologies, BYJU’s, Nykaa, and Pristyn Care are celebrated.
- Noteworthy women entrepreneurs include founders of startups like Rivigo, Mamaearth, Square Yards, Upstox, and Pratilipi.
- These women leaders have made significant strides in various sectors like finance, healthcare, logistics, education, and technology.
- Their success stories showcase their entrepreneurial spirit, innovative ideas, and commitment to driving change in the industry.
- Women entrepreneurs like Swati Bhargava of CashKaro, Upasana Taku of MobiKwik, and Vineeta Singh of SUGAR Cosmetics are impacting the fintech and beauty sectors.

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