Earthy Goods Foundation

Our mission is to empower India’s many invisible artisans and rural micro entrepreneurs with skills, resources and capabilities that would enable them to engage transparently with urban markets on fair terms and earn a secure dignified living.Our work is based on 2 fundamental (and perhaps commonsensical) premises:Promoting traditional skill-based rural and peri-urban livelihoods will restore financial security to India’s gifted and talented rural producers and contain urban migrationAs urban consumers get direct access to contemporary handcrafted, natural products made by our rural producers, it will set off a create a culture of positive consumption in India – where our acts of purchase not just satisfy us but also make a difference.We believe that for real impact it is necessary to work on the complete chain from building producer capability to creating market appetite. Hence we’re an exceptional organization that covers the entire spectrum.