The SEO Expert role at Zia Infotech is a critical position responsible for optimizing our website and online content to achieve top organic search ranking and drive qualified traffic. Youll be a technical SEO whiz with a passion for staying ahead of the curve, implementing strategic SEO initiatives to improve website visibility, and ultimately, generate leads and conversions.
Key Responsibilities:
Conduct thorough keyword research to identify relevant search terms with high search volume and low competition.
Develop and implement a data-driven SEO strategy aligned with overall business objectives and target audience needs.
Analyze competitor websites and SEO strategies to identify opportunities for improvement.
Stay up-to-date on the latest SEO trends and algorithm updates from search engines like Google.
Perform technical SEO audits to identify and fix website issues that could be hindering search engine ranking.
Optimize website structure, code, and content for search engines, ensuring crawlability and indexability.
Work with developers to implement technical SEO recommendations and improve website performance.
Monitor website health and address technical SEO issues on an ongoing basis.
Optimize website content (title tags, meta descriptions, headings) for targeted keywords and user intent.
Create high-quality, informative content that provides value to users and strengthens Zia Infotechs thought leadership in the industry.
Build high-quality backlinks from relevant and authoritative websites to increase website authority and domain trust.
Monitor and manage Zia Infotechs online reputation through link building and brand mentions.
Utilize SEO analytics tools to track website traffic, keyword ranking, and campaign performance.
Analyze SEO data to identify areas for improvement and optimize SEO strategies for better results.
Generate regular reports that showcase the impact of SEO efforts on website traffic, lead generation, and overall business goals.
Qualifications:
Bachelors degree in Marketing, Communications, or a related field (preferred).
2-3 years of experience in SEO with a proven track record of success in improving website organic search ranking.
Strong understanding of SEO best practices and ranking factors (on-page optimization, off-page optimization,technical SEO).
Experience with SEO tools and analytics platforms (e.g., SEMrush, Ahrefs, Google Search Console).
Excellent written and analytical skills, with the ability to translate technical SEO concepts into actionable strategies.
A passion for staying current with SEO trends and algorithm updates.
KPIs (Key Performance Indicators):
Improvement in website organic search ranking for targeted keywords
Increase in website traffic from organic search
Increase in qualified leads generated through organic traffic
Conversion rate for organic website traffic (percentage of visitors who convert into leads or customers)
Bounce rate and time on site for organic traffic (user engagement metrics)