Zillion Analytics - Manager - Program Marketing (2-5 yrs)

- Develop, implement, and manage YouTube and Facebook ad campaigns to drive traffic, engagement, and conversions.

- Conduct market research and competitor analysis to identify opportunities and trends.

- Create compelling ad copy, visuals, and video content that resonate with our target audience.

- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI, and make data-driven decisions to optimize campaigns.

- Perform A/B testing to identify the best-performing ad creatives, audiences, and strategies.

- Collaborate with the creative team to ensure ads are visually appealing and aligned with brand guidelines.

- Manage budgets effectively to maximize ad spend efficiency and ROI.

- Prepare and present regular performance reports and insights to stakeholders.

Stay up-to-date with the latest industry trends, algorithm changes, and best practices in digital marketing.

- Coordinate with other marketing team members to ensure a cohesive marketing strategy across all channels.