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Zero Gravity Communications
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SEO Specialist
Zero Gravity Communications
posted 3mon ago
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Fixed timing
Key skills for the job
Job Description
- Set up Google Ads campaigns, including campaign structure, ad groups, keywords, targeting, bid management, and tracking. Continuously monitor campaign performance, make data-driven adjustments, and optimize for maximum ROI.
- Monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign effectiveness.
- Minimum of 2-3 years of experience in managing google Ads, with a focus on paid advertising and promotion.
- In-depth knowledge of Google Ads platform, including campaign setup, keyword research, ad creation, bid management, and optimization techniques.
- Conduct in-depth keyword research to identify relevant and high-value keywords for website optimization.
- Optimize website content, meta tags, headings, URLs, and other on-page elements to improve search engine visibility and relevance.
- Conduct technical audits to identify and resolve website issues that may impact search engine crawling and indexing. Address technical SEO elements such as site speed, mobile optimization, crawl errors, XML sitemaps, and robots.txt.
- Bachelor s degree in Marketing, Advertising, Communications, or a related field. Combination of Engineering plus MBA in marketing would be a plus
- Minimum of 2-3 years of experience in SEO
- Proficiency in using SEO tools and platforms, such as Google Analytics, Google Search Console, keyword research tools, and SEO auditing tools.
Employment Type: Full Time, Permanent
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