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Engaged Employer

Zensoft Services

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2.9

based on 85 Reviews

8 Zensoft Services Jobs

SEO Specialist

ZENSOFT SERVICES PVT. LTD

2.9

based on 85 Reviews

3-5 years

Pune

1 vacancy

SEO Specialist

Zensoft Services

posted 3mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Cron SEO HTML Google Analytics CRM

+ 3 more

Job Description

We are looking for an experienced SEO Specialist to lead our B2B-focused SEO efforts, driving organic traffic, improving search engine rankings, and generating high-quality leads. This role involves crafting SEO strategies, conducting keyword research, optimizing on-page and technical SEO, and enhancing content to boost visibility and engagement. You will collaborate with content creators, lead link-building initiatives, and track SEO performance metrics, providing actionable insights. Additionally, you will work cross-functionally with marketing, sales, and product teams, supporting ABM and PPC efforts and contributing to user experience (UX) and conversion rate optimization (CRO). Proficiency in SEO tools, strong analytical skills, and a strategic mindset are essential for success in this role.

SEO Strategy Development
- Plan and implement B2B SEO strategies focused on increasing organic traffic, improving rankings, and generating leads.
- Conduct keyword research to identify terms and topics relevant to the target industry and audience.
- Develop and optimize landing pages, blog posts, and other on-site content.
On-Page and Technical SEO
- Optimize website structure, meta tags, URLs, and internal linking to enhance search engine crawling and indexing.
- Perform technical audits to identify and resolve SEO issues like page speed, mobile usability, and broken links.
- Stay up-to-date with SEO best practices, Google algorithm changes, and emerging technologies.
Content Optimization
- Collaborate with content creators to develop SEO-friendly content, ensuring that copy is optimized for targeted keywords.
- Use tools like SEMrush, Ahrefs, and Google Analytics to monitor content performance and suggest improvements.
- Support the creation of SEO-driven assets like whitepapers, case studies, and blog articles relevant to the B2B industry.
Link Building and Outreach
- Develop and execute link-building strategies to enhance domain authority and search engine ranking.
- Identify and reach out to relevant websites, industry directories, and forums for guest posting and backlink opportunities.
Analytics and Reporting
- Track, measure, and report on SEO performance, including organic traffic, rankings, and conversions.
- Provide insights and actionable recommendations based on data to optimize SEO efforts continuously.
- Generate regular SEO performance reports to communicate progress and ROI to stakeholders.
Cross-functional Collaboration
- Work closely with marketing, sales, and product teams to align SEO initiatives with business goals and marketing campaigns.
- Support ABM (Account-Based Marketing) and PPC (Pay-Per-Click) efforts by advising on SEO best practices.
- Contribute SEO insights to enhance user experience (UX) and conversion rate optimization (CRO).

Requirements:

Bachelor s degree in Marketing, Communications, or a related field.
3-5 years of experience in B2B SEO or digital marketing with a strong focus on SEO.
Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz).
Solid understanding of B2B buyer personas, customer journeys, and content marketing.
Strong analytical skills and experience interpreting data to make informed decisions.
Excellent written and verbal communication skills.