Sr. Brand Executive

Job Description:

The Sr. Brand Executive at Zee Learn Limited will be instrumental in managing brand communication, executing multi-format campaigns, and contributing to the organization's branding strategies. The role demands a deep understanding of digital marketing, creative production, and market analysis to strengthen the brands position in the competitive education sector.

Key Responsibilities

• Brand Management:
• Oversee brand communication and ensure consistent messaging across various media formats.
• Contribute to and support the execution of brand strategy plans.
• Manage end-to-end production of brand communication materials.
• Consumer Insights and Research:
• Plan and gather consumer feedback to identify gaps and areas for improvement.
• Conduct consumer and market research to align branding efforts with market needs.
• Track competition and analyze their branding and marketing activities.
• Campaign Management:
• Execute digital and offline campaigns to enhance brand visibility and engagement.

Skill Sets:

Technical Expertise:

• Proficiency in Adobe Creative Suite.
• Knowledge of UI/UX development.
• Experience in producing brand communication for multiple media formats.
• Strong understanding of SEO practices and platforms.
• Expertise in keyword research for content and campaigns.
• Familiarity with web development platforms and languages.
• Knowledge of affiliate networks, including PPC publishers.
• Proficiency with Google Marketing Platform tools, including Google Analytics, Google Ads, Google Tag Manager, and Google Trends.
• Competence in using Social Media Ad Managers for campaign execution.
• Experience with Social Media Business Suites for brand management.