Sr Analyst - PPC Campaign @ YRSK Digital

Role & responsibilities

1. Campaign Management:
• Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant networks.
• Monitor and analyze campaign performance, adjusting strategies to achieve business goals.
• Conduct keyword research and selection for pay-per-click campaigns.
2. Optimization and Analysis:
• Continuously optimize ad copy, landing pages, bids, and targeting to improve performance.
• Perform A/B testing on ad creatives and landing pages to enhance campaign effectiveness.
• Analyze campaign metrics, identify trends, and make data-driven decisions to improve ROI.
3. Budget Management:
• Track spend and performance to ensure campaigns stay within budget.
4. Reporting and Insights:
• Prepare regular reports on campaign performance, including key metrics, insights, and recommendations.
• Present findings and actionable insights to stakeholders.
• Utilize tools such as Google Analytics, Google Ads, and other PPC platforms to gather data and insights.
5. Collaboration and Communication:
• Communicate campaign performance and insights to team members and stakeholders.

Preferred candidate profile

• Bachelors degree in any field.
• Proven experience as a PPC Analyst is a must.
• In-depth knowledge of Google Ads, Bing Ads, and Meta platforms.
• Proficiency in using analytics tools such as Google Analytics, Google Ads, and others.

Perks and benefits

Open ( Factor -Current CTC /Experience /Knowledge )