Qualification: Graduation or Masters in Marketing/management/Mass communication (Masters not mandatory) A Diploma or certification in Digital Marketing will be an advantage.
Experience: Minimum 2 years relevant experience in digital marketing
Skills
SEO (On Page, Off Page, Technical)
Search console management and error troubleshooting
Google Analytics 4 (Intermediate level) Setting goals, conversions and interpret the data.
Social media marketing
Social media platforms (Facebook, Instagram, LinkedIn, YouTube)
Creative thinking
Google Ads, Social Media Ads, Remarketing
Ads optimization for higher CTR and lower CPL with reporting
Roles Responsibilities
Should be digital savvy and active to learn new things in digital marketing and oversee the relevant or irrelevant industries to analyze their marketing moves and identifies the trend.
Able to find out the relevant and profitable keywords through tools or manually. Should be able to understand the intent of keywords.
Ability to write the CTR driven meta tags without violating search engine guidelines.
Ability to rank the websites on keywords identified and grow the traffic of website with relevant traffic.
Ability to manage the Search consoles or webmaster and troubleshooting the issues
Analytical mindset to analyze the trend, traffic, engagement on Google Analytics 4 and interpreting the data
Social media management and marketing.
Performance marketing through Google Ads and Social media platforms, ads optimization, remarketing and reporting.
Creative content creator catered to different marketing and communications requirement.