Marketing Support Lead

Do you love connecting with people? Are you passionate about the environment and excited to be part of a company making a difference?

At Pakka Limited, we're on a mission to revolutionize packaging with a line of fully compostable paper products. We are working towards creating a future where food wraps, carriers, and serviceware that nourish the earth instead of filling landfills. It's a delicious way to make a difference, and we're looking for passionate people to join this journey.

Chuk, an offering of Pakka, is the go-to choice for major restaurant chains like Haldirams, Bikaner; QSRs, retails chains like Lulu, Dmart, cloud kitchens, catering & event companies, who wants sustainable, convenient options for their foodservice needs. And that's where you come in!

Role Description

The Marketing Support Lead will play a key role in supporting Pakka Ltd.'s marketing department by coordinating various marketing efforts, streamlining processes, and ensuring the smooth execution of marketing campaigns. This role requires a detail-oriented and proactive individual who will assist in managing day-to-day operations, provide administrative support, and collaborate with cross-functional teams to ensure the successful implementation of marketing strategies.

Key Responsibilities:

• Campaign Support: Assist the marketing team in the planning, execution, and monitoring of marketing campaigns across multiple channels (digital, print, social media, etc.).
• Content Coordination: Collaborate with the content team to ensure timely delivery of marketing materials, including social media posts, blog articles, newsletters, brochures, and product information sheets.
• Database Management: Maintain and update customer and prospect databases, ensuring accuracy and efficiency in CRM systems.
• Market Research: Conduct market research to support the development of marketing strategies, identify industry trends, and analyze competitor activities.
• Event Coordination: Support the execution of events, trade shows, webinars, and promotional activities, including logistics, material preparation, and follow-up actions.
• Reporting and Analytics: Assist in tracking campaign performance, preparing reports on key metrics, and analyzing the effectiveness of marketing activities.
• Budget Management: Assist in managing marketing budgets by tracking expenses and ensuring all marketing activities are within the approved budget.
• Vendor Coordination: Liaise with external vendors, agencies, and partners to ensure smooth execution of marketing projects and activities.
• Internal Communication: Ensure effective communication within the marketing team and across departments to ensure project timelines are met.
• Team Support: Provide administrative support to the marketing team, including scheduling meetings, preparing presentations, and handling other ad-hoc tasks as required.

Key Qualifications:

• Education: Bachelors degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 2-4 years of experience in a marketing support or coordinator role.
• Skills:
• Strong organizational and project management skills with the ability to handle multiple tasks and deadlines.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing tools (CRM systems, email marketing software, etc.).
• Basic understanding of digital marketing concepts and tools (SEO, social media, email marketing, etc.).
• Ability to work both independently and collaboratively within a team environment.
• Detail-oriented with strong problem-solving abilities.

Desirable Attributes:

• Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and/or design tools (e.g., Adobe Creative Suite).
• Knowledge of the [industry/product] and customer behaviour.
• Ability to adapt to changing priorities and work in a fast-paced environment.
• Creative and innovative mindset with a passion for marketing.

Why Pakka?

• Join a passionate team making a real difference in the world.
• Work in a fun, collaborative environment where your ideas are heard.
• Grow your skills and knowledge with ongoing learning and development opportunities.
• Be part of a brand that truly cares about people and the planet.

Sound like your kind of adventure? We'd love to hear from you!