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SEO Analyst
Xylem Learning
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Develop Optimization Strategies to Improve Search Engine Rankings o Conduct comprehensive website audits to identify technical, on-page, and off-page SEO issues. o Research and analyze competitors to develop effective keyword and backlink strategies. o Implement and optimize meta tags, headers, alt text, and other on-page SEO elements. o Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure continuous improvement. o Coordinate with web developers to implement necessary changes on the website for improving site structure, speed, mobile usability, and crawlability.
- Execute Tests, Collect and Analyze Data, Identify Trends and Insights for Maximum ROI o Design and conduct A/B tests on landing pages, site layout, and content to determine the best approaches for improved rankings. o Regularly analyze website metrics, traffic patterns, and user behavior to identify areas of improvement. o Use analytics tools like Google Analytics, Google Search Console, and other SEO platforms to track, report, and improve SEO performance. o Provide actionable insights based on data analysis to refine SEO strategies and maximize return on investment.
- Manage SEO Campaign Expenses, Budgeting, and Cost Reconciliation o Plan and allocate budgets effectively for SEO campaigns, ensuring cost-efficiency. o Work closely with the finance team to project monthly SEO expenses and report discrepancies when necessary. o Track the effectiveness of paid campaigns, ensuring they contribute to overall SEO goals. o Prepare monthly and quarterly reports outlining campaign performance, budget adherence, and overall ROI.
- Collaborate with Editorial and Marketing Teams to Integrate SEO in Content Creation and Marketing
Educational Qualification
Any graduation. Proven experience in SEO, with a track record of successful search engine optimization strategies. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz. Strong analytical skills and data-driven thinking. Excellent communication skills and the ability to work collaboratively with cross-functional teams. Up-to-date knowledge of the latest SEO trends and best practices
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
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