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Engaged Employer

Xylem Learning

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4.1

based on 82 Reviews

162 Xylem Learning Jobs

SEO Analyst

XLMyLearning, LLC.

4.1

based on 82 Reviews

1-4 years

Kochi, Thrissur, Kozhikode + 1 more

1 vacancy

SEO Analyst

Xylem Learning

posted 4mon ago

Job Role Insights

Flexible timing

Key skills for the job

Data Analysis Investment Banking SEO Google Analytics Search Engine Optimization Reconciliation

+ 2 more

Job Description

Develop Optimization Strategies to Improve Search Engine Rankings o Conduct comprehensive website audits to identify technical, on-page, and off-page SEO issues. o Research and analyze competitors to develop effective keyword and backlink strategies. o Implement and optimize meta tags, headers, alt text, and other on-page SEO elements. o Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure continuous improvement. o Coordinate with web developers to implement necessary changes on the website for improving site structure, speed, mobile usability, and crawlability.
Execute Tests, Collect and Analyze Data, Identify Trends and Insights for Maximum ROI o Design and conduct A/B tests on landing pages, site layout, and content to determine the best approaches for improved rankings. o Regularly analyze website metrics, traffic patterns, and user behavior to identify areas of improvement. o Use analytics tools like Google Analytics, Google Search Console, and other SEO platforms to track, report, and improve SEO performance. o Provide actionable insights based on data analysis to refine SEO strategies and maximize return on investment.
Manage SEO Campaign Expenses, Budgeting, and Cost Reconciliation o Plan and allocate budgets effectively for SEO campaigns, ensuring cost-efficiency. o Work closely with the finance team to project monthly SEO expenses and report discrepancies when necessary. o Track the effectiveness of paid campaigns, ensuring they contribute to overall SEO goals. o Prepare monthly and quarterly reports outlining campaign performance, budget adherence, and overall ROI.
Collaborate with Editorial and Marketing Teams to Integrate SEO in Content Creation and Marketing

Educational Qualification

Any graduation. Proven experience in SEO, with a track record of successful search engine optimization strategies. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz. Strong analytical skills and data-driven thinking. Excellent communication skills and the ability to work collaboratively with cross-functional teams. Up-to-date knowledge of the latest SEO trends and best practices

Employment Type: Full Time, Permanent

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