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Marketing Manager
Xoxoday
posted 1d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Strategic Marketing Planning: Develop and implement marketing strategies to increase brand visibility, market share, and customer acquisition in the US market.
Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, content marketing, email, events, etc.) to generate leads, increase engagement, and drive conversions.
Brand Awareness: Lead efforts to position and differentiate our brand within the competitive US market, ensuring our message resonates with target audiences.
Market Research Analysis: Conduct market research to understand customer needs, competitor activities, and industry trends. Use this data to refine marketing strategies and identify growth opportunities.
Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, paid media, social media, and content marketing, to increase traffic, engagement, and conversions.
Content Creation Strategy: Work with the content team to develop high-quality, relevant content for various channels, such as blogs, whitepapers, case studies, email newsletters, and social media.
Lead Generation Nurturing: Collaborate with the sales team to create effective lead-generation strategies and manage the lead nurturing process to convert prospects into loyal customers.
KPI Tracking Reporting: Set, track, and report on key marketing performance metrics such as ROI, customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
Sales Enablement: Provide the sales team with the tools, resources, and messaging they need to effectively engage prospects and close deals.
Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently to achieve maximum impact across campaigns and initiatives.
Collaboration with Cross-functional Teams: Partner with product, customer success, and other teams to ensure marketing campaigns align with product launches, customer needs, and company objectives.
Requirements:
Experience: 5+ years of experience in marketing, with at least 2 years in a management role. Previous experience in B2B or B2C marketing is a plus.
Industry Knowledge: Experience in [specific industry, if applicable] or a similar field, with a strong understanding of the US market dynamics.
Digital Marketing Expertise: Solid understanding of digital marketing channels, including SEO, SEM, social media, and content marketing. Hands-on experience with Google Analytics, marketing automation tools (HubSpot, Marketo, etc.), and CRM systems (Salesforce).
Analytical Skills: Strong ability to analyze data, identify trends, and make data-driven decisions. Experience with performance tracking and reporting.
Content Creation: Excellent copywriting and content creation skills for blogs, email campaigns, social media, and more.
Project Management: Strong organizational and project management skills with the ability to handle multiple campaigns and deadlines.
Communication: Excellent communication skills, both written and verbal, with the ability to work collaboratively across teams.
Creative Innovative: Ability to think outside the box and create marketing campaigns that stand out in a competitive market.
Preferred Qualifications:
Experience in a specific market vertical (e.g., SaaS, healthcare, fintech, etc.).
Knowledge of advanced marketing strategies (growth hacking, ABM, etc.).
Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Previous experience with event planning or webinars is beneficial.
Employment Type: Full Time, Permanent
Read full job descriptionXoxoday Interview Questions & Tips
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What people at Xoxoday are saying
Rating based on 3 Marketing Manager
reviews
Anonymous · Marketing & Communication
in Bangalore / Bengaluru
Likes
Solid financials, very good product.
Dislikes
Micromanagement
Marketing Manager salary at Xoxoday
reported by
3
employees
with 5
years exp.
₹10
L/yr - ₹13
L/yr
19%
less
than the average Marketing Manager Salary in India
View more details
What Xoxoday employees are saying about work life
based on 103 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Xoxoday Benefits
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