As a Digital Marketing Specialist focusing on SEO and SMO, you will be responsible for developing and implementing strategies to increase our online visibility and drive traffic to our website. You will work closely with cross-functional teams to optimize content, analyze data, and improve our online performance. The ideal candidate should have a strong understanding of SEO and SMO best practices, excellent analytical skills, and a passion for digital marketing.
Required Skills :
Develop and execute SEO strategies to improve organic search rankings and increase website traffic Conduct keyword research to identify high-value keywords and optimize website content accordingly. Perform on-page and off-page SEO activities such as meta tag optimization, link building, and content optimization. Monitor and analyze website performance using tools such as Google Analytics and Search Console. Generate regular SEO performance reports and provide insights and recommendations for improvement. Manage and optimize social media profiles to enhance brand visibility and engagement. Create and schedule engaging content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.