Solution Architect - Unica Campaign (8-15 yrs)

Job Summary :

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities :

Solution Architecture & Design :

- Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

- Define best practices for campaign orchestration, segmentation, and personalization using Unica.

- Architect scalable Unica environments ensuring high performance, reliability, and security.

- Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

- Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy :

- Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

- Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

- Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization :

- Lead the installation, configuration, and maintenance of Unica applications.

- Optimize system performance, troubleshoot issues, and ensure high availability.

- Manage application upgrades, patches, and environment migrations for Unica platforms.

- Maintain the overall Unica system and perform regular housekeeping in an automated way.

- Ensure all the integrated surrounding systems are functioning as expected.

- Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

- Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support :

- Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

- Define audience segmentation models, personalization strategies, and A/B testing frameworks.

- Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management :

- Act as the subject matter expert (SME) and advisor for Unica implementations.

- Mentor and train junior Unica developers and campaign specialists.

- Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience :

- 8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

- Deep understanding of campaign management, audience segmentation, and personalization.

- Expertise in SQL, database design, and ETL processes for Unica.

- Hands-on experience in Unica upgrades, migrations, and performance tuning.

- Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

- Experience in cloud deployments (AWS, Azure, GCP) for Unica.

- Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

- Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

- Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

- Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

- Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

- Proficiency in Linux operating systems, networking concepts, and server administration tasks.

- Excellent problem-solving and analytical skills.

- Strong communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Detail-oriented with strong organizational skills.